The Well Co.

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The Well Co. The Well Co. Nordic Spa offers therapeutic massage, Nordic sauna, cold immersion, botanical rituals, and holistic wellness experiences.

Rooted in restoration, connection, and community. Two locations in Hermantown and Lincoln Park, Duluth, MN.

10/21/2026

Come check it out. 🔥 Spots still open for tonight’s 6 p.m. sauna.

Bring a friend. Come alone. We got you. 🤍

Book here: thewellnorth.com

✨ THE MILLION-DOLLAR SEAT ✨Recovery Night at The Well Co.Friday, October 30 9pm-11pmMusic. Sauna. Fellowship. 🤍When you’...
10/19/2026

✨ THE MILLION-DOLLAR SEAT ✨
Recovery Night at The Well Co.
Friday, October 30
9pm-11pm

Music. Sauna. Fellowship. 🤍

When you’re in recovery, you’ve gone from death to life. You’re living in the midst of a miracle. That’s the million-dollar seat.

Whether you’ve been sober a long time, a little time, are considering sobriety, or simply want to meet people who are sober—this is for you.

You don’t have to be in recovery to be welcome. It’s simply a conscious crowd—a place to enjoy music, connect, and feel good.

🔥 Sauna seats: $20
🎶 Just coming for music and fellowship? No cover charge. Come spend the evening.

📍 The Well Co. · 2321 West First Street, Duluth

Book your sauna seat here:
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Bathhouse Journey ✨ Lincoln Park Nordic SpaCedar-scented warmth, cold contrast, and time to come back to yourself.Explor...
10/18/2026

Bathhouse Journey ✨ Lincoln Park Nordic Spa

Cedar-scented warmth, cold contrast, and time to come back to yourself.

Explore the bathhouse at your own pace, enjoy our specialty ritual products, and settle into a Botanical Foot Soak Ritual—included with your visit.

Come on your own or with a friend. Conversation is welcome.

2 hours | $45 per person through October 31

Follow the link below, then click “Book Now” to see Bathhouse Journey sessions.

Booking tip: For a single visit, choose “1” under the number of sessions. Even though a weekly repeat option appears, choosing one session books just one visit.

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Sauna in Silence ✨ Lincoln Park—Nordic SpaA quiet bathhouse experience with space to slow down and rest.Enjoy sauna, col...
10/18/2026

Sauna in Silence ✨ Lincoln Park—Nordic Spa

A quiet bathhouse experience with space to slow down and rest.

Enjoy sauna, cold contrast, specialty ritual products, and a Botanical Foot Soak Ritual—included with your visit.

Follow your own pace, with quiet throughout the bathhouse and room for deeper stillness.

2 hours | $45 per person through October 31

Follow the link below, then click “Book Now” to see Sauna in Silence sessions.

Booking tip: For a single visit, choose “1” under the number of sessions. Even though a weekly repeat option appears, choosing one session books just one visit.

https://www.vagaro.com/Users/BusinessWidget.aspx?enc=MMLjhIwJMcwFQhXLL7ifVK3VoQv8t/UzGoM7DroI83SME0MuvGfilGfKwJ/Rv9OUl0OJhrutnEpPwdR1wBDmI/NFhY3XLK2OAVtSpUtjkZ9U/LO2JM1bi+HcSOCvT57egH3zBRDnaXf7sg38yvnqCdEGrhGzKQDsAlxtTFAxG17vu16Bi0MqI87p2C2O2N4OneMcC1IvxwWG1WGuPpgBwM51/UNlWxNwTMSMwlxLpRP1zWg4Xjj895whRr3L/3pPbiBooZiMardqcIsiRnlbtHUhBNRGM+qePWJv0sP5wRCVwqrvp5JLTfAv/uNKZgK/k3p3io0L5DjDTDDvBHJ0gO9QozyhWObirq41TFqIMnMey5NPij5O318qgNbeQHpHhU99GDnh06vwKNsesID0hLtKW2rzwjddKedmGBA21BgUot3MYcI3dp+3QaYWrJtFQ8fmecIxsZYohrvMCogm89Wub3UIoTSriB0FXPI6tfE=

It’s more than just a sauna.It’s steam sauna. It’s cold contrast. It’s ritual, stillness, and time to come back to yours...
10/17/2026

It’s more than just a sauna.

It’s steam sauna. It’s cold contrast. It’s ritual, stillness, and time to come back to yourself.

The smell of cedar meets you as soon as you open the sauna door. Settle into the warmth, and when you’re ready, explore the cold.

We have a rushing bucket of cold water—and you’re in control. Want a little cold? Want a lot? You choose how much you pull, how much pours over you, and when.

Enjoy ice-cold towels at your leisure. Bring one into the sauna to drape around your neck or press gently to your face—a cool touch to keep you comfortable as you settle into the heat.

Step into the showers for a body scrub ritual and full-body exfoliation between rounds of steam sauna.

Enjoy our rosemary and lavender hydrosols for your face, skin, and hair. Apply a clay mask to gently absorb excess oil and lift away surface impurities, leaving your skin feeling soft, smooth, and refreshed.

While your facial mask sets, enjoy our delicious sugar lip scrub to gently exfoliate your lips, leaving them soft with a little sweetness along the way. Sit under the red lights and drop into a moment of stillness, or spend some time in a massage chair. Steamed towels are waiting to weave into your facial ritual and gently remove your mask.

Follow your mask with our signature Franky Face Cream to moisturize your face, and nourishing butter for your lips and body.

Add a hair mask, wrap your hair, and enjoy another round of steam sauna.

Enjoy our Korean bath mitts as part of your bathing ritual, gently exfoliating skin softened by steam and sweat.

Do another round of cold. Enjoy hot tea by the outdoor fire pit. Head inside for another round of sauna.

Let the cycles invite you deeper and deeper back to yourself. Back to stillness. Toward a calmer nervous system. Give yourself time to feel what a slower pace can be.

Take your time in our richly appointed dressing rooms. We provide lockers for your belongings, sandals to wear, and boastfully large towels to wrap around yourself throughout the journey—and to wrap your hair wonderfully while your mask rests.

Our warm meditation cave offers another place to settle. If you want to drop into a deeper meditation during your journey or afterward, sink as deep as you’d like.

All of these rituals and amenities are included in your Bathhouse Journey, ready for you to enjoy at your own pace.

And this is the beginning of something we’re developing.

We’re building toward memberships that connect the bathhouse with yoga, breathwork, strength, and an array of Collective classes.

Take your class in a warm, low-lit, ambient studio. Before or afterward, head into the bathhouse for thermal access.

So this can become rhythmic. A rhythmic place for your nervous system to normalize stillness. To normalize a slower pace. To normalize safety.

When this becomes rhythmic, we can think more clearly. Our hearts can rest. We can know peace and ease more commonly. With repetition, your body can begin to recognize and remember what this feels like.

You put this on repeat, and it becomes normal. It becomes your lifestyle. It becomes your behavior. It becomes your expectation.

We’re also developing a membership that adds a massage every month, so that you live like this.

We also understand that some people just want access to the sauna without the entirety of the journey. This is where we’re developing different avenues of access.

And we’re going to do our best to make it practical, reasonable, attainable, and accessible.

Booking is now open. Our first journey starts on Tuesday.

We have a selection of different journeys, with up to 10 guests per journey. Some are specifically silent, offering an opportunity for deeper stillness and a return to yourself.

Sauna After Dark brings a more vibrant vibe: low lights, upbeat music, and a slightly larger crowd of up to 15 guests.

Book at thewellnorth.com.

Parking is located behind the building in our private parking lot, where you’ll find our main entrance.

Three ways to experience the bathhouse. ✨Intro to Bathhouse Journey | 2 Hours | $45Explore at your own pace in a relaxed...
10/15/2026

Three ways to experience the bathhouse. ✨

Intro to Bathhouse Journey | 2 Hours | $45
Explore at your own pace in a relaxed atmosphere where conversation is welcome.

Sauna in Silence | 2 Hours | $45
Quiet throughout the bathhouse, with space for deeper rest and meditation.

Sauna After Dark | 2 hours | $45
Our late-night vibe, with low lighting, music, and easy conversation.

Each includes Nordic sauna, cold contrast, ritual products, the outdoor fire pit, red light therapy, massage chairs, and our meditation cave.

We invite you to join us as we learn the flow and shape the experience together.

Booking is open!

Thewellnorth.com

10/15/2026

Bathhouse Journey

We’re getting booking ready this week and aiming to welcome you next week!

Enjoy Nordic sauna, cold contrast, the outdoor fire pit, red light therapy, massage chairs, and our meditation cave—all at your own pace. Sample ritual products along the way, including facials, body scrubs, and body butters.

Most sessions have a relaxed atmosphere where conversation is welcome. You’ll also see:

Sauna in Silence: Quiet throughout the bathhouse for deeper rest and meditation.

Sauna After Dark: Our late-night vibe, with low lighting, music, and easy conversation.

Our goal is to create memberships tailored to what you enjoy and use most, with options to weave together massage, bathhouse access, and Collective classes in a way that fits your life. Think yoga, strengthening, dance, breath work, meditation, and sound healing, with bathhouse time before or after class. Join us as we explore the flow and let this organically grow into the form it wants to take.

Massage at Lincoln Park will follow once our massage establishment license is issued. Our completed build and certificate of occupancy—our golden ticket—allow us to apply. We haven’t been given a timeline yet, but we’ll keep you posted.

10/15/2026

Learning the choreography of the dance. Allowing and watching it become what it wants to be, that it might serve in many ways. ✨ Please come play with us, soon.

Address

2321 West 1st Street
Duluth, MN
55806

Opening Hours

Monday 8:30am - 9pm
Tuesday 8:30am - 8:30pm
Wednesday 8:30am - 8:30pm
Thursday 8:30am - 8:30pm
Friday 8:30am - 9pm
Saturday 9am - 9pm
Sunday 8:30am - 8:30pm

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