THE BEGINNING. When their eldest son began to suffer from eczema, Cheyjuan(/SHāˈ(h)wän/) and his wife Yolanda turned to modern medicine. After going through the dermatologist recommended steroid creams, they found prescription medicines just didn’t do the job. As a result, Cheyjuan went back to his childhood roots. “When I grew up in Alabama, we seldom had problems with our skin because my family
would make our own body butter.” Today, Cheyjuan still utilizes the family artisanal process for Chey's Butter. Using knowledge he gained from the West African community during his years living in New Orleans, instead of vegetable oil, he began to use Shea Butter as a base. The Background. For years in Brighton, AL, Cheyjuan’s family owned and operated the Laird General Store which was stocked with fresh produce grown in local fields. His first classroom was an Apple Crate under the cash register at his Great-Grandmother's feet as she ran the family business. “We pickled our own vegetables, we made our own fruit preserves, we made our own medicines, and of course, we made our own body butter. I remember fresh local food every season and cabinets loaded with hundreds of Mason Jars prepared for each winter. Nothing beat a Mason Jar for quality control and visual inspection. This is the reason I feel good using Ball Jars today because they remind me of that time when everything was done by the family, for the family, with all natural products easily verified at a glance. Nothing was hidden behind plastic or fancy packaging". Chey’s Body Butter is an intricate blend of natural butters and oils, mixed at low temperature by hand and crafted into a luxurious, soft, non-gritty product that conditions and moisturizes all skin types. From sensitive scalps to overworked feet, every inch of the body benefits from this one-of-a-kind combination of nature's gifts. Raw Shea Butter imported from Western Africa, rich unprocessed Cocoa Butter and high grade Virgin Olive Oil are leading ingredients used to create this product. Aroma-Therapy is a big part of maintaining health, and select Essential Oils are carefully chosen to compliment the well documented benefits of the core ingredients. Chey’s Butter is mild enough for everyday use and is appropriate for all ages without irritation. Chey's Butter is non-greasy and designed to melt at the touch for easy application and absorption. Nourishing and hydrating, soothing and softening, your skin will thank you forever.
