11/01/2026
November 1st: National Direct Primary Care Day! 🩺
It's no coincidence that National Direct Primary Care Day falls on the first day of Open Enrollment.
As you begin reviewing your health insurance options for the coming year, I encourage you to think about something else, too:
What do you want your relationship with your family physician to look like?
Do you want more time during appointments? Easier access when you're sick? A physician who knows you and your family, focuses on prevention, and works with you toward your long-term health goals?
That's what Direct Primary Care (DPC) is all about.
DPC is not health insurance. It's a different way of delivering primary care through a monthly membership, without billing insurance for office visits.
For some individuals and families, pairing DPC with an appropriate insurance plan, including a high-deductible plan, can be worth exploring.
As you compare your options this Open Enrollment season, don't just think about your insurance coverage. Think about the kind of healthcare experience you want for yourself and your family.
Because having health insurance and having access to a physician who truly knows you are not always the same thing.
Happy National Direct Primary Care Day!