09/28/2026
You do not have to starve, be fearful of "bad" foods, do endless hours of steady state, or let meal timing dictate your life to reach goals. It is not what or when you eat that matters. What matters is how much and consistency with macros.
Below is a post from a client
"Dinner and dessert. Met with my coach today and was so pleased to hear I dropped 1.2% body fat in just the last week! Prep has been so easy this time around! It honestly doesn't even feel like I am. Seems like just yesterday it was 20 weeks out and now we're at 13. Before you judge IIFYM, you should know that it doesn't mean just eating like s**t. I still eat "clean" so to speak most of the time because its important to get your veggies and other nutrients and if I went out and ate a huge bowl of Coldstone, I wouldn't be left with much to eat for the rest of the day. BUT, being able to eat the things I crave allows me to have a life and not obsess over small things. I don't have cheat days or binges. If I eat candy or ice cream, it stays within my macros and I'm still able to reach my goals. I used to freak out if I didn't eat every two hours on the dot and now I just eat when I want. At the end of the day it's all about meeting your total daily macros. And I eat carbs at night, in fact I have to otherwise I won't sleep good. I'm just so thankful that my coach has taught me so much and that with IIFYM I'm able to live a normal life, enjoy foods I like and not have to eat the same old boring foods everyday and am still able to meet my goals! Thanks Bryant!"
If you are needing help with nutrition and/or training either online or in person please reach out
