Nutrition Authority North - Max Muscle Retailer

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✅Nutrition Authority- (Formerly Max Muscle)
✅Certified Nutritionists on Staff
✅Better Than Internet Pricing- all day every day
✅Locally owned & operated.
✅Personalized Nutrition Coaching- featuring Lifebase
✅Serving Lincoln & beyond for 20+ years

Sleep is one of the first things we ask about when someone says their energy, recovery, appetite or body composition fee...
10/21/2026

Sleep is one of the first things we ask about when someone says their energy, recovery, appetite or body composition feels off. 😴

For Zane, RenewPM and Ashwagandha+ make the list, but for different reasons.

🌙 RenewPM combines magnesium glycinate, glycine, L-theanine and a light dose of melatonin to support the nightly wind-down process without relying on a heavy dose of melatonin.

🧠 Ashwagandha+ uses KSM-66 ashwagandha with additional stress-support ingredients, making it a strong option when stress is part of what keeps your body and mind from settling down.

Good sleep support begins with your schedule, caffeine timing, nutrition and nighttime routine. From there, the right supplement can help fill the right role.

Tomorrow, we’ll explain why choosing sleep support starts with understanding what is disrupting your sleep.

Stop in and talk with us. We’ll help you find the option that fits your needs, and AS ALWAYS get Better Than Internet Pricing.

Real people. Real results.
Nutrition Authority.

Some weeks don’t go as planned with your nutrition or routine. Life happens, things go haywire. Don't panic, or give up....
10/19/2026

Some weeks don’t go as planned with your nutrition or routine. Life happens, things go haywire. Don't panic, or give up. Instead give yourself some grace, then get back to the habits that have been working. Stay the course.

Body-composition change is a journey, not an overnight fix. The goal is to build a lifestyle you can sustain—not to expect perfection or instant gratification.

Questions? We've been helping people transform their lives for 20+ years. Stop in- we're here to help every step of the way.

Real people. Real results.
Nutrition Authority.

10/13/2026

Pre-workout products can support training in different ways. Some are built around caffeine and that alert, stimulated feeling. Others include ingredients that serve different purposes: carbohydrates provide workout fuel, while beta-alanine can support sustained, high-intensity efforts when used consistently at an effective dose.

The right fit depends on what you want from a pre-workout product and what’s in the formula. If you’re sorting through the options, stop in and talk with us.

Real people. Real results.
Nutrition Authority.

When people hear “non-stim,” they often assume it means no energy support. But some ingredients are used to support ener...
10/12/2026

When people hear “non-stim,” they often assume it means no energy support. But some ingredients are used to support energy metabolism or exercise performance without relying on caffeine or other central nervous system stimulants.

The formula matters, and the kind of support won’t feel the same for everyone. Stop in and talk with one of our certified nutritionists about what you’re looking for.

Real people. Real results.
Nutrition Authority.

Caffeine timing can matter even if you don’t feel wired. In one controlled study, 400mg taken six hours before bed reduc...
10/05/2026

Caffeine timing can matter even if you don’t feel wired. In one controlled study, 400mg taken six hours before bed reduced sleep by more than an hour. That’s a substantial dose, and people respond differently- but caffeine adds up across coffee, energy drinks, and pre-workout.

Stop in and let’s talk. We can help you see how much caffeine is in your routine and help potentially build a better plan to support your energy needs while also maximizing your sleep (rest and recovery).

Real People. Real Results.
Nutrition Authority

⭐ STAFF PICK OF THE WEEK ⭐Cedric’s pick this week: MassOne Mass Gainer.For athletes trying to gain size—or simply keep w...
09/30/2026

⭐ STAFF PICK OF THE WEEK ⭐

Cedric’s pick this week: MassOne Mass Gainer.

For athletes trying to gain size—or simply keep weight on during a demanding season—the biggest problem is often pretty simple:

They aren’t eating enough.

MassOne gives you an easy way to add 720 calories, 46g of protein and 127g of carbohydrates without trying to force down another full meal.

That’s exactly why Cedric has used it with athletes looking to add size in the offseason or maintain their weight when practices, games and training start burning through calories.

Stop in and talk with us about whether it makes sense for your goals.

And AS ALWAYS, get Better Than Internet Pricing.

Real people. Real results.
Nutrition Authority.

Vitamin D is an important supplement for everyone to consider, but the correct dosage isn’t the same for everyone.Supple...
09/28/2026

Vitamin D is an important supplement for everyone to consider, but the correct dosage isn’t the same for everyone.

Supplement doses vary, and more isn’t automatically better.

Come into Nutrition Authority and talk with one of our certified nutritionists. We’ll help you sort through your routine and find a Vitamin D dosage that fits your needs.

Real people. Real results. Nutrition Authority.

09/25/2026

Weight loss and fat loss are NOT the same goal.

Anyone can chase a lower number on the scale. The better question is: what are you actually losing?

When calories come down, the goal should be to lose body fat while preserving as much lean muscle as possible.

That’s why body recomposition requires more than simply eating less. Protein, resistance training and properly fueling your body all matter.

Don’t just chase lighter. Chase better body composition.

Want to know where you actually stand? Stop in and ask us about an InBody scan.

Real people. Real results.

Nutrition Authority.

What should you actually be replacing after a hard workout? 🤔Recovery isn’t just about protein.Your body has also burned...
09/24/2026

What should you actually be replacing after a hard workout? 🤔

Recovery isn’t just about protein.

Your body has also burned through stored carbohydrate and created another job for itself: replenishing the fuel you just used.

That’s where post-workout carbohydrates can play a role- and why CPR combines carbs, EAAs and creatine instead of focusing on just one piece of recovery.

🎥 Cedric breaks it down in today’s IG Stories. 👇

And as always, get Better Than Internet Pricing.
Real people. Real results.
Nutrition Authority.

⭐ STAFF PICK OF THE WEEK ⭐Jacob’s pick this week: APSolutions CPR — Cherry Limeade. 🍒🍋🟩His take? Best post-workout in th...
09/23/2026

⭐ STAFF PICK OF THE WEEK ⭐

Jacob’s pick this week: APSolutions CPR — Cherry Limeade. 🍒🍋🟩

His take? Best post-workout in the store. And the new Cherry Limeade flavor makes an already popular formula even better.

CPR combines 8g of EAAs, 28g of carbohydrates and 3.5g of creatine in one easy post-workout drink—giving you amino acids for muscle recovery, carbohydrates to help replenish glycogen, and creatine to support performance and recovery.

Simple, convenient, and built for what happens after the workout.

🔥 Stop in and try a FREE sample of the new Cherry Limeade.

And AS ALWAYS, get Better Than Internet Pricing.

Real people. Real results.
Nutrition Authority.

Address

2800 North 83rd Street
Lincoln, NE
68507

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm
Saturday 10am - 6pm

Telephone

+14024662629

Website

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