Nutrition Authority - Max Muscle Retailer

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Nutrition Authority - Max Muscle Retailer Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Nutrition Authority - Max Muscle Retailer, Health Food Shop, 7301 South 27th Street #140, Lincoln, NE.
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✅Nutrition Authority- (Formerly Max Muscle)
✅Certified Nutritionists on Staff
✅Better Than Internet Pricing- all day every day
✅Locally owned & operated.
✅Personalized Nutrition Coaching- featuring Lifebase
✅Serving Lincoln & beyond for 20+ years

10/24/2026

We all know how important sleep is, but CDC data show that 30.5% of U.S. adults average fewer than seven hours a night.

When sleep is a struggle, caffeine timing, bedtime consistency, stress and meal timing are all worth considering. The right supplement depends on what’s getting in the way.

Stop in and talk with us. We’ll help you sort through the options and find an approach that fits your needs.

Real people. Real results.
Nutrition Authority.

STRAWBERRY WATERMELON CPR IS BACK! 🍓🍉🔥This has become one of our most requested CPR flavors, and we know a lot of you ha...
10/23/2026

STRAWBERRY WATERMELON CPR IS BACK! 🍓🍉🔥

This has become one of our most requested CPR flavors, and we know a lot of you have been waiting for it. The wait is over. Strawberry Watermelon CPR is back in stock at both Nutrition Authority locations!

CPR is a complete post-workout formula that helps replenish and support recovery after training.

Stop in and grab yours, and AS ALWAYS get Better Than Internet Pricing.

Real people. Real results.
Nutrition Authority.

10/22/2026

Cedric follows up yesterdays post on products that Zane recommends for sleep routine assistance.

As always, questions?? Stop in, or give us a call- we help make Nutrition Simple.

Real People. Real Results.
Nutrition Authority

A limited seasonal edition MuscleSport masterpiece is BACK. 🎃🍩🔥Pumpkin Spice Doughnut Lean Whey has officially returned ...
10/22/2026

A limited seasonal edition MuscleSport masterpiece is BACK. 🎃🍩🔥

Pumpkin Spice Doughnut Lean Whey has officially returned to Nutrition Authority!

Warm pumpkin spice. Glazed doughnut goodness. Only 130 calories per serving. This is one of those seasonal flavors people start asking about before fall even arrives. 😂

Mix it as a shake, stir it into Greek yogurt or use it to give your oatmeal a serious fall upgrade. 🤤

In stock NOW!

Stop in, grab a tub and AS ALWAYS get Better Than Internet Pricing.

Real people. Real results.
Nutrition Authority.

Sleep is one of the first things we ask about when someone says their energy, recovery, appetite or body composition fee...
10/21/2026

Sleep is one of the first things we ask about when someone says their energy, recovery, appetite or body composition feels off. 😴

For Zane, RenewPM and Ashwagandha+ make the list, but for different reasons.

🌙 RenewPM combines magnesium glycinate, glycine, L-theanine and a light dose of melatonin to support the nightly wind-down process without relying on a heavy dose of melatonin.

🧠 Ashwagandha+ uses KSM-66 ashwagandha with additional stress-support ingredients, making it a strong option when stress is part of what keeps your body and mind from settling down.

Good sleep support begins with your schedule, caffeine timing, nutrition and nighttime routine. From there, the right supplement can help fill the right role.

Tomorrow, we’ll explain why choosing sleep support starts with understanding what is disrupting your sleep.

Stop in and talk with us. We’ll help you find the option that fits your needs, and AS ALWAYS get Better Than Internet Pricing.

Real people. Real results.
Nutrition Authority.

😴😴😴You’re not the best version of yourself without a good night of sleep. If you struggle to wind down, fall asleep and/...
10/21/2026

😴😴😴
You’re not the best version of yourself without a good night of sleep. If you struggle to wind down, fall asleep and/or stay asleep…. We got you!
Here’s Zane’s choices - RenewPM and Ashwagandha+.

10/20/2026

Let’s get real…..life gets busy. You can have everything planned out nutritionally, and then it goes sideways in a blink when real life happens. Your schedule gets changed, social events, etc.

Don’t despair- a good nutrition plan gives you a place to return to—it shouldn’t make you feel like you have to start over every time a week goes sideways.

Give yourself some grace, then get back to the habits that have been working. If you need help building a routine and macro approach that fits your life and body-composition goals, stop in and talk with us. We’ve been helping people transform their lives for more than 20 years, and we’re here to help every step of the way.

Real people. Real results.
Nutrition Authority.

Some weeks don’t go as planned with your nutrition or routine. Life happens, things go haywire. Don't panic, or give up....
10/19/2026

Some weeks don’t go as planned with your nutrition or routine. Life happens, things go haywire. Don't panic, or give up. Instead give yourself some grace, then get back to the habits that have been working. Stay the course.

Body-composition change is a journey, not an overnight fix. The goal is to build a lifestyle you can sustain—not to expect perfection or instant gratification.

Questions? We've been helping people transform their lives for 20+ years. Stop in- we're here to help every step of the way.

Real people. Real results.
Nutrition Authority.

According to the CDC roughly 9 out 10 Americans don’t get enough Fiber in their diet. Let us help you out.
10/14/2026

According to the CDC roughly 9 out 10 Americans don’t get enough Fiber in their diet. Let us help you out.

10/13/2026

Pre-workout products can support training in different ways. Some are built around caffeine and that alert, stimulated feeling. Others include ingredients that serve different purposes: carbohydrates provide workout fuel, while beta-alanine can support sustained, high-intensity efforts when used consistently at an effective dose.

The right fit depends on what you want from a pre-workout product and what’s in the formula. If you’re sorting through the options, stop in and talk with us.

Real people. Real results.
Nutrition Authority.

Address

7301 South 27th Street #140
Lincoln, NE
68512

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm
Saturday 10am - 6pm

Telephone

+14024214629

Website

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