10/20/2026
After 20 years in this industry, one of my greatest passions is helping estheticians recognize the value of what they’ve worked so hard to become.
And pricing is a BIG part of that conversation.
When I created The Ageless Facial, I wanted to honor the artistry, intentional touch, knowledge, and skill behind an exceptional facial.
That’s why I require graduates to meet a minimum service price to be featured on The Hands-On Facial Training for Licensed Estheticians Clinic Locator. It protects the integrity of the protocol and helps clients understand the value of this specialized experience.
Pricing strategy and menu design are also key parts of my workshops and private mentorships. We talk about positioning your expertise, communicating your value, and building a business that supports the life you want.
Because your education, experience, practice, and dedication deserve to translate into a thriving, sustainable business.
Your golden clients WANT to see you grow. They want to know you’re continuing to learn, refine your skills, and invest in the experience you provide.
That evolution has value.
Of course, your pricing should reflect the quality of your work, your expenses, and the experience you consistently deliver. But don’t let fear, comparison, or the average price in your area determine the limits of what you’ve spent years building.
You deserve to feel proud of your prices, confident in your value, and excited about your future.
Your growth should create more opportunities, freedom and flexibility. That’s the standard I want to see our industry rise to. ✨🙏