11/02/2026
“My kids are too young to understand” is such a cop-out.
Too young to understand what? That alcohol is a drug? That it’s addictive? That it’s a known carcinogen? That it affects the brain and body?
They’re old enough to watch you drink it, watch other adults drink it, see it at birthday parties, holidays, sporting events, and family gatherings. But somehow they’re too young to know what it actually is?
I think a lot of parents are fooling themselves with that excuse. Because the truth is, plenty of adults don’t WANT their kids to know the truth about alcohol. At least not while they’re still choosing to drink it themselves.
It’s a lot easier to tell your kids that alcohol is something adults enjoy than to explain that it’s a substance that increases cancer risk, can lead to dependence, and causes an enormous amount of harm.
I’m not suggesting you sit a five-year-old down and give them a lecture on cancer. I’m suggesting you stop pretending children can’t understand age-appropriate facts about something they’re exposed to constantly.
These conversations should start young and happen OFTEN. Not once when they’re 15 and you’re suddenly worried about peer pressure.
Because by then, they’ve spent years watching adults celebrate alcohol, joke about needing it, and associate it with having fun.
Your kids are already learning about alcohol. The question is whether they’re learning the truth or just absorbing the marketing.
If truth about what you’re drinking makes you uncomfortable explaining it to your children, maybe that’s worth thinking about.