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One less thing to pack: Meet the Airplane Mode Travel Trio. 👀 (NEW) Eye Revival Hydrogel Masks visibly depuff and bright...
10/12/2026

One less thing to pack: Meet the Airplane Mode Travel Trio.

👀 (NEW) Eye Revival Hydrogel Masks visibly depuff and brighten after one use.
✨ Counterglow Hyaluronic Moisture Mist rehydrates mid-flight.
☁️ Countertime Tetrapeptide Supreme Cream replenishes overnight.

counter.com

10/11/2026

One simple step for healthy-looking, glowing skin. Elizabeth Follert wears Dew Skin Tinted Moisturizer in Shade No. 2.

Let’s take a shelfie.
10/06/2026

Let’s take a shelfie.

10/04/2026

Meet the Meet the Line & Shine Lip Duo, as seen on Sophie Haig. Two lip essentials, paired for effortless definition and lasting shine. Available in 3 perfect pairings:

Rosy Pink: Lined & Primed Lip Defining Pencil in Blossom + Beyond Gloss in Peony

Deep Berry: Lined & Primed Lip Defining Pencil in Rich Mocha + Beyond Gloss in Mulberry

Berry Shimmer: Lined & Primed Lip Defining Pencil in Cool Berry + Beyond Gloss in Magnolia Shimmer

counter.com

What’s Inside Matters — Every ingredient in Beyond Gloss is thoughtfully selected to meet our rigorous safety standards,...
10/03/2026

What’s Inside Matters — Every ingredient in Beyond Gloss is thoughtfully selected to meet our rigorous safety standards, so that you can feel safe about wherever your gloss ends up.

Here’s what it’s made of:

[ CONDITIONING BLEND ]
A lip-conditioning blend of beeswax, candelilla wax, and organic carnauba wax for a smooth texture that helps to lock in essential moisture.​

[ JOJOBA SEED OIL​ ]
Provides ultra-cushiony wear that stays put without the stickiness of traditional glosses.​
​
[ ORGANIC MADAGASCAN BOURBON VANILLA​ ]
High-quality, certified organic vanilla gives Beyond Gloss its signature scent.

[ LIP RESILIENCE COMPLEX ]
-Buzz Button Extract: a botanical known for helping visibly smooth and refine the look of lip texture
-Astragalus Root: an adaptogenic botanical that helps support a more resilient, healthier-looking lip appearance
- CoQ10 (Ubiquinone): a powerful antioxidant that helps support the look of healthy, vital-looking lips and protect against visible signs of stress

Lady in red: Makeup artist Mary Wiles uses COUNTER on the red carpet for Caitriona Balfe for the Tenzing Premiere in Lon...
10/02/2026

Lady in red: Makeup artist Mary Wiles uses COUNTER on the red carpet for Caitriona Balfe for the Tenzing Premiere in London.

Get the look:

Skin Prep:
Counterglow Hyaluronic Moisture Mist
Counterglow Adaptive Moisture Lotion
Brightening Facial Oil
Glow First Serum Primer

Complexion:
Dew Skin Tinted Moisturizer No. 3
Skin Twin Creamy Concealer in Light #2

Cheeks:
Cheeky Clean Cream Blush in Havana

Eyes:
Lid Glow Cream Shadow in Aura
Lid Glow Cream Shadow in Dusk, applied at lash line for depth
Think Big All-in-One Mascara

Brows:
Brilliant Brow in Medium

Lips:
Sheer Genius Conditioning Lipstick in Lily
Beyond Gloss in Bare Shimmer, applied at center of lip for added shine

Counter.com

A glimpse into the making of Beyond Gloss. We took our time with every detail, so that we could bring you a gloss that w...
10/01/2026

A glimpse into the making of Beyond Gloss. We took our time with every detail, so that we could bring you a gloss that we hope you love as much as we do.

Swipe through for a look into the inner workings of our Counter world.

A day in the life of Beyond Gloss, with LAUREN HASTINGS. Where are you taking your gloss?
09/29/2026

A day in the life of Beyond Gloss, with LAUREN HASTINGS. Where are you taking your gloss?

Address

51 Prince Street
New York, NY
10012

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm
Saturday 10am - 7pm
Sunday 11am - 7pm

Telephone

+16466923111

Website

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