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BIRCHBOX Our SoHo store is Birchbox come to life! You can shop our top products, get makeup and hair services, & Build Your Own Birchbox!

Stop by our flagship Birchbox store in SoHo to shop the best in beauty and grooming, book a hair or makeup service with one of our beauty pros, or pick 5 stellar samples to build your own Birchbox!

choose your Sunday reset: 🖤 show those under eyes some TLC🖤 target pesky blemishes 🖤 soak in some sun 🖤 full send with a...
08/16/2026

choose your Sunday reset:
🖤 show those under eyes some TLC
🖤 target pesky blemishes
🖤 soak in some sun
🖤 full send with a classic sheet mask

We heard someone say August is the Sunday of summer and we couldn’t agree more. So, here’s 4 heroes from our August box ...
08/12/2026

We heard someone say August is the Sunday of summer and we couldn’t agree more. So, here’s 4 heroes from our August box that will protect, hydrate, and transition you right into fall.

07/31/2026

friendly reminder from your beauty bestie: your multiple step skincare routine isn’t reaching its fullest potential if you’re skipping spf

Did your remember to hit these spots today?
• Your ears
• Your neck
• Your eyelids
& don’t forget to reapply!!

07/29/2026

perfectly curated for summer must haves:
glowing skin. hydrated hair. sun-kissed face

07/24/2026

we’re all just girls helping girls 🎀

07/20/2026

Birchbox girlies get it 🤭

Fenty Hair’s Comeback Kid is really THAT GIRL 💅If you thought your summer strands were past the point of rescue, FENTY H...
07/17/2026

Fenty Hair’s Comeback Kid is really THAT GIRL 💅

If you thought your summer strands were past the point of rescue, FENTY HAIR is ready to help you make your summer comeback.

⭐️ Immediate results: stronger, softer, shinier hair in just 1 use.
⭐️ No extra steps: professional-grade repair without tedious steps
⭐️ Formulated to be obsessed over by all hair types and textures

07/13/2026

No recoupling required !! Exploring new beauty picks is a lot easier than dating 😉

Birchbox lets you choose from full-size options and samples, your head is allowed to turn for both!

vibes are high this summer ladies!!
07/12/2026

vibes are high this summer ladies!!

Hey NYC! Do you BYOB? Stop in and check out our exclusive Build Your Own Birchbox station - only available at Birchbox S...
04/18/2018

Hey NYC! Do you BYOB?

Stop in and check out our exclusive Build Your Own Birchbox station - only available at Birchbox SoHo.

Pick 5 deluxe samples for only $15!

Are you a Birchbox Subscriber? Subscribers can BYOB for only $10!

Had such a fun time last night hosting at Deena Kastor and friends for a community run, book signing, and all over inspi...
04/12/2018

Had such a fun time last night hosting at Deena Kastor and friends for a community run, book signing, and all over inspirational evening!

Check out her book, Let Your Mind Run, this month's pick for the Birchbox Book Club.

Thanks to everyone for coming out last night to support and listen to our panel on equal pay - it was an inspiring eveni...
04/11/2018

Thanks to everyone for coming out last night to support and listen to our panel on equal pay - it was an inspiring evening!

04/10/2018

Hey NYC,

Our Build Your Own Birchbox (BYOB) station will be closing early tonight for an Equal Pay Day Panel. Stop in before 6:30pm to customize your own Birchbox or at 7pm to hear our CEO, Katia Beauchamp lead a discussion on Equal Pay.

You Guys!Tata Harper Skincare brand ambassadors are in store RIGHT NOW offering free mini-facials on this rainy Friday. ...
04/06/2018

You Guys!

Tata Harper Skincare brand ambassadors are in store RIGHT NOW offering free mini-facials on this rainy Friday. We still have a few appointments left!

Follow the link at the bottom of this post to reserve your spot!

03/07/2018

Due to the winter storm, Birchbox SoHo will be closing early today at 6pm.

Apologies for the inconvenience. We will be back to normal hours (11a-8p) tomorrow. See you then! Stay Warm!

So many new goodies just hit the shelves at Birchbox SoHo including all these stunners from Kevyn Aucoin Beauty!! Come c...
02/12/2018

So many new goodies just hit the shelves at Birchbox SoHo including all these stunners from Kevyn Aucoin Beauty!!

Come check it out for yourself.

{Photo by Birchbox}

Stop down to Birchbox SoHo for Makeup Refreshes with ARROW, the Birchbox brand, geared toward the gal on-the-go. Today u...
01/19/2018

Stop down to Birchbox SoHo for Makeup Refreshes with ARROW, the Birchbox brand, geared toward the gal on-the-go. Today until 7pm.

Plus, get an exclusive ARROW backpack with any ARROW purchase!

01/18/2018

Hurry in to Birchbox SoHo today! We are closing early at 5pm for a private event. Don't worry - if you miss us tonight, we will be back to normal hours tomorrow!

Need a little mid-winter hydration? Stop by Birchbox SoHo for 15% off Shampoo & Conditioner* sets. Limited time offer!*I...
01/17/2018

Need a little mid-winter hydration? Stop by Birchbox SoHo for 15% off Shampoo & Conditioner* sets. Limited time offer!

*In-store offer only

Address

433 W Broadway
New York, NY
10012

Opening Hours

Monday 11am - 8pm
Tuesday 11am - 8pm
Wednesday 11am - 8pm
Thursday 11am - 8pm
Friday 11am - 8pm
Saturday 11am - 8pm
Sunday 11am - 6pm

Telephone

+16465898500

Website

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