11/01/2026
You’re not your client.
And that’s exactly why you’re undercharging.
You look at $300 or $400 an hour and think, “I would never pay that.”
Of course you wouldn’t.
But you’re not the person you’re trying to serve.
Stop setting your prices based on what YOU can afford.
Your financial situation isn’t your client’s financial situation.
Listen to the full episode.
Link in bio.