10/21/2026
Health insurance premiums are at an all-time high, but here’s something worth thinking about…
Somewhere along the way, we’ve allowed insurance to become involved in aspects of healthcare that don’t necessarily require insurance. Routine primary care is one of them.
Think about your car. You carry insurance to protect yourself financially in the event of an accident or major unexpected expense. But you don’t file an insurance claim every time you fill up your gas tank, change your oil, or have routine maintenance performed.
Why don’t we think about primary care the same way?
Primary care is maintenance. It’s prevention. It’s managing chronic conditions, identifying problems early, and keeping you healthy.
What if we approached healthcare differently?
Consider pairing a high-deductible health insurance plan designed to protect against major medical expenses with a Direct Primary Care membership that covers your everyday primary care needs.
Your insurance provides financial protection for major medical expenses, hospitalizations, surgeries, and specialty care, while your DPC membership provides consistent access to your primary care provider without the traditional copays or per-visit charges.
At Balance Primary Care, we absolutely encourage patients to maintain health insurance. But we also believe that accessing routine healthcare shouldn’t have to involve insurance claims, complicated billing, or barriers between you and your provider.
Insurance should help protect you from the unexpected. Primary care should help prevent the preventable.
Maybe it’s time we rethink how we’re paying for healthcare.
💙 ONE PRIORITY, YOUR HEALTH
