Bright Line Eating

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Bright Line Eating Bright Line Eating will help you lose all of your excess weight and keep it off long-term, and will remove the obsession with food.

Bright Line Eating was founded in 2014 by Susan Peirce Thompson, Ph.D. Susan is a tenured psychology professor and a New York Times best-selling author who has spent her career studying the effects of food and eating on the brain. She is also a formerly obese woman. Through her research efforts combined with her own personal food struggles, she developed a comprehensive weight loss solution that will help others to lose all of their excess weight and keep it off long-term. And not only that, but she has found a way to relieve the obsession with food that prevents so many people from living happy, thin and free. This is how Bright Line Eating was born. Susan knew she had the solution to the obesity epidemic in America. She just needed to find a way to spread her knowledge to help as many people as possible. And over the past year, she has begun to do just that. The Bright Line Eating community has grown to include members in almost every state in the US, Ireland, the UK, Turkey, Australia, Canada, New Zealand, Mexico, Israel, France and more! Come see what all the fuss is about. It's your turn to live in your Bright Body, free from food obsession.

10/21/2026

Weekly Vlog: Why the First Time Feels Magical

Why does Bright Line Eating sometimes feel almost magical the first time, but so much harder when we’re trying to get our Bright Lines back again? This week, I’m exploring the fascinating brain science behind that difference, including dopamine’s role and how our brains respond to relapse. Most importantly, I’ll share how you can recreate some of that early magic and find your way back to peace and freedom around food.

For the rest of this vlog and more: https://ble.life/myrvp4

Did you know that Dorie began with the 14-Day Challenge?"I started Bright Line Eating with the 14-Day Challenge, followe...
10/20/2026

Did you know that Dorie began with the 14-Day Challenge?

"I started Bright Line Eating with the 14-Day Challenge, followed by the Boot Camp. After the Boot Camp was over, I knew I was Bright for life... Also known as a Bright Lifer.

One year later, I stepped on the scale, and I was silent. I was below my goal. The year of beautiful Bright meals flashed before my eyes, and I realized..."

Join the 14-Day Challenge today: https://ble.life/uqpag0

"The weekend is not a special occasion. It happens every 5 days."Check out our new habit tracker! Whether it’s reading, ...
10/17/2026

"The weekend is not a special occasion. It happens every 5 days."

Check out our new habit tracker! Whether it’s reading, meals, or self-care, small daily habits matter. Set yourself up for success—download our free daily habit tracker and start coloring your progress with Bright Line Eating.

Get the download here: https://ble.life/jkmspd

When you first discovered Bright Line Eating, did you hear someone's success story and think, "I can do that too"?Now yo...
10/16/2026

When you first discovered Bright Line Eating, did you hear someone's success story and think, "I can do that too"?

Now you can pay it forward and be the inspiration. Someone out there is considering taking the first step. You can inspire them to start. Whether or not you've achieved your Bright Body, submit your story and it could be shared on the Bright Line Eating website or social media. 🧡

Please share your story with us here: https://forms.gle/Tf693JpTap7zedtS7

Reminder ✔️Whether it’s reading, meals, or self-care, small daily habits matter. Set yourself up for success—download ou...
10/15/2026

Reminder ✔️

Whether it’s reading, meals, or self-care, small daily habits matter. Set yourself up for success—download our free daily habit tracker and start coloring your progress with Bright Line Eating.

Get the download here: https://ble.life/jkmspd

We want to know your morning routine!⭐Whether it’s reading, meals, or self-care, small daily habits matter. Set yourself...
10/15/2026

We want to know your morning routine!

⭐

Whether it’s reading, meals, or self-care, small daily habits matter. Set yourself up for success—download our free daily habit tracker and start coloring your progress with Bright Line Eating.

Get the download here: https://ble.life/jkmspd

10/14/2026

Weekly Vlog: Wanting vs. Liking in Food Addiction

Have you ever had a craving, gone out of your way to get exactly the food that would satisfy it, and then not even enjoyed eating the food? Why does that happen? And what can be done about it? The answer lies in the brain. Tune into this week’s vlog to find out.

For the rest of this vlog and more: https://ble.life/a1bb54

10/07/2026

Weekly Vlog: Reward Prediction Error and What It Means for You

Dopamine does more than create cravings. It also constantly compares what you expect with what happens, and the difference can shape what your brain wants next. This week, I’m exploring the science of reward prediction error, why a Bright meal can become its own reward, and why disappointment or delay can sometimes trigger surprisingly intense feelings.

For the rest of this vlog and more: https://ble.life/a1bb54

Address

Rochester, NY

Opening Hours

Monday 7am - 5pm
Tuesday 7am - 9pm
Wednesday 7am - 9pm
Thursday 7am - 9pm
Friday 7am - 9pm
Saturday 9am - 5pm
Sunday 9am - 3pm

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