Cold Plunge Coffee

10/21/2026

Hey y'all!

I wanted to share something a little different this week.

A few years ago, I was living in New York when the hot water in my apartment stopped working. For six days, I hated taking cold showers. On the seventh day, something inside my head was reprogrammed. I actually started looking forward to them.

I felt better. More awake. More ready to take on the day.

But like most good habits, it was hard to keep up after moving to an apartment that worked. That's where the idea for Cold Plunge Coffee came from. What if taking care of yourself was as easy as grabbing your morning coffee?

Fast forward to today. We're a year and a half into running the world's first cold bath café in downtown Salt Lake City.

And wow, what a ride.

I work a lot. Some days are long. Money is tight. I make mistakes. I'm still learning how to run a business every single day.

But here's the thing. I chose this. Nobody forced me to open a small business. I wanted to build something I believed in, to go for the American dream on my own.

I've also learned that greatness is in the agency of others. Our team, family, friends, contractors, suppliers, city workers, and everyone who helped turn this crazy idea into a real place.

And most of all, you.

Every coffee you buy, every friend you bring, every review you leave, and every time you choose us over a big chain makes a difference.

We're not a giant corporation. We're a little local business trying to make something special. Better coffee, a place to feel good, and a community where everyone is welcome.

We're still figuring things out. But we're getting better every day.

That's what cold plunging taught me, too. You don't have to be perfect. You just have to keep showing up, even when it's uncomfortable.

So thank you for being part of this. Whether you've been here a hundred times or you're still thinking about your first visit, I appreciate you.

Come have a coffee. Take a plunge. Say hello.

Caleb
Founder, Cold Plunge Coffee

P.S. If you haven't visited yet, we're at 457 E 300 S in downtown SLC. We'd love to meet you.

FYI - Yoga is CANCELED this week as Van is in NYC! You can still book for next week, October 29th, here:

https://coldplungecoffee.gymmasteronline.com/portal/account/book/class/225974 (https://coldplungecoffee.gymmasteronline.com/portal/account/book/class/225974)

Click here for an update from Cold Plunge Coffee!

10/15/2026

They all swear by the same ritual.

WHAT'S YOUR EXCUSE?

We have a member who has dealt with sciatica for decades. She started cold plunging every day, and recently told me that she is now pain free.

That's her experience, and everyone is different. But it got me thinking about all the people I see walk through our doors every week.

College students come in buried under classes, tests and stress. They plunge, sauna, put the phone down for a minute and reset before getting back after it.

Airline pilots come in after days of travel, different cities, different time zones and long flights. They use the cold as part of their routine to reset after a tough week on the road and get ready for the next day.

One corporate lawyer told me CpC simply levels her up. Better focus, better mood and better energy. That's how she describes it.

Then there are the bands playing around the corner at Urban Lounge that come through. They live on the road: vans, hotels, late nights and bad sleep. They walk into CpC like they've found heaven.

Cold plunge. Hot sauna. Then a properly dialed-in Seattle specialty coffee. Maybe a cortado, espresso or cappuccino.

Different people. Different lives. Different reasons for walking through our doors.

Same ritual.

They found something that works for them, and they keep showing up.

I think that's the part people miss. You don't have to wait until you feel like doing something good for yourself. Sometimes you just show up, get in the cold, breathe, have a coffee and go attack your day.

So... what's your excuse?

Reply back, call, text, or just walk in whenever you can this week. No appointment required.

Everyday,
Caleb
Founder, Cold Plunge Coffee
457 E 300 S, Salt Lake City

P.S. Never cold plunged before? Good. You don't need to be good at it. Just get through the door. We'll help with the rest. Book your reset HERE

YOGA AND CHILL TOMORROW NIGHT @ 6PM. RSVP NOW (https://coldplungecoffee.gymmasteronline.com/portal/account/book/class/225974)

Click here for an update from Cold Plunge Coffee!

10/08/2026

Hey guys,

Just wanted to say thank you. Whether you’ve come in once or hundreds of times over the last year and a half, I really appreciate you being part of CpC. I can’t believe we’ve been around this long already. I hope we’ve made your days, weeks and maybe even your life a little better.

Join the club + get a limited edition hat

Anyone who joins as a new member this month gets a free limited edition CpC hat. Memberships are by far the best value if you want to make this part of your routine. I’m personally on day 15 in a row right now. Two minutes of breathing, getting through that mental pushback and doing something hard has become an anchor habit that makes everything else feel a little better. Better focus. Better mood. More energy.

See all the options, starting at just $92 clams a month here: coldplungecoffee.com/pricing (https://www.coldplungecoffee.com/pricing)

If you have any membership questions, just reply to this email. It comes straight to me.

Thursday: Yoga + Contrast

Yoga with BasedGoddess at 6PM. Easy flow, then plunge, sauna and hang. Sign up here: coldplungecoffee.gymmasteronline.com/portal/book/class/225974

Saturday: East Broadway Block Party
Come hang and support the small businesses on the chillest block in Central City.

Love you all. Thanks for keeping this little experiment going.

Caleb

Click here for an update from Cold Plunge Coffee!

10/06/2026

Rock Stars plunge so you should too! Be sure and always support live music at our favorite neighborhood venue Urban Lounge

Doors at 7pm TONIGHT for Criteria and SHINER

10/05/2026

Your new Monday routine just arrived.

If you work at a bar or restaurant, this is your weekly reset.

Your dogs are barking. You worked all weekend. Come sauna, plunge, grab a coffee and get yourself back.

Industry Night — Mondays, 4–6PM
Half off your drop-in.

Then maybe head over to Felt Bar & Eatery for Girl Dinner.

Walk-ins welcome. Come reset.

10/03/2026

could be fun, might feel good, book via link in bio!

10/01/2026

Pre-gaming with Anamanaguchi at Cold Plunge Coffee before they hit Urban Lounge tonight!

Plunge. Sauna. Coffee. Then the show.

Doors are open now — go check ’em out!

09/30/2026

SIGN UP NOW VIA LINK IN BIO if you’re feeling stressed, unfocused, low energy or just stuck.

Cold plunge to get present.
Traditional sauna to slow down.
Really good coffee (INCLUDED with membership) to get you going.

A few minutes of doing something hard on purpose can change the direction of your day.

And we made it easy enough to actually become part of your routine.

Cold plunge. Sauna. Coffee. One stop.

Today is the LAST DAY to get 50% off your first month of membership.

Save money. Feel good. Drink good coffee.

Build your best month through the cold.

09/30/2026

One day left to get 50% off your first month at CpC.

Sign Up Now: coldplungecoffee.gymmasteronline.com/portal/signup/1

What if one two minute habit could change how you move through your whole month?

Feeling stressed or anxious? Get in the cold.

Your mind has a hard time worrying about tomorrow when you’re sitting in cold water. You have to be right here.

Take 10 to 15 good breaths. Slow down. Stay present.

Feeling sore or beat up? Come recover.

Can’t focus? Put the phone down. Get in. Breathe.

Having a hard week? Do something hard on purpose.

When you practice staying calm when your body is telling you to get out, you carry that into the rest of your day.

For me, I sleep better. I feel more focused. My mood is better. I handle stress better. I just feel more locked in when I’m consistent.

And at the end of the day, you’re just sitting there.

A few minutes. A few breaths. A little discomfort.

You are stronger than you think.

50% off your first month membership deal ends tonight: coldplungecoffee.gymmasteronline.com/portal/signup/1

And if you’ve never tried CpC, book your first session today for 20% off: coldplungecoffee.gymmasteronline.com/portal/account/book/class/225970?code=FirstTimer20

Come build the habit with us. Reply to this email if you have any questions.

Caleb
Founder, Cold Plunge Coffee

Click here for an update from Cold Plunge Coffee!

09/30/2026

Cold, hot, then cappuccinos.

NICK HAKIM stopping in for a little plunge + sauna reset before the show tonight at Urban Lounge

Doors open at 7pm! See you there!