08/09/2026
Well…this is a BIG one for the Functional Medicine world. 👀
Thorne announced this week that it has entered into an agreement to be acquired by Procter & Gamble for approximately $3.8 billion💰
And I’ve already seen the reactions ranging from:
“Thorne is ruined.”
to…
“This doesn’t matter at all.”
I don’t think either response is particularly helpful.
Do I think Thorne suddenly became a bad supplement company overnight? No ❌
But do I think practitioners should pay very close attention when a company that built its reputation on practitioner trust, ingredient quality, rigorous testing, and transparency gets acquired by one of the largest consumer-product companies in the world?
Absolutely 💯
Because when it comes to supplements, the details matter.
Ingredient sourcing matters.
Dosages matter.
Testing matters.
Preservatives matter.
Manufacturing standards matter.
And those are exactly the things I’ll be watching over the next several years.
I’m not immediately pulling every Thorne product I use or recommend simply because of an acquisition.
But I also don’t have loyalty to a supplement 💊 company just because I’ve used them for years.
My loyalty is to my patients.
If the quality stays the same—or improves—great ✅
If formulations, sourcing, testing, transparency, or quality begin to change, then my recommendations will change too.
But I think there’s an even BIGGER conversation here:
Functional Medicine and personalized wellness have become valuable enough that some of the largest corporations in the world want in.
That tells you something.
The Functional Medicine space isn’t nearly as “fringe” as people once liked to pretend it was.
And as this industry continues to grow, I think independent practitioners are going to have an increasingly important job:
Look past the logo on the bottle and pay attention to what’s actually inside of it 🧐
Curious what you think about the acquisition—does it change how you feel about Thorne? 👇