07/25/2026
Hi! Iām Alicia, a cofounder of Greyback.š¤
If thereās one thing you should know about me, itās that Iāve always been a little obsessed with whatās possible.āØ
I have this theory that if you say the big thing out loudāeven before you know exactly how youāll get thereāit changes what you believe is possible.
Alissa and I dreamed of building a community where women could slow down, reconnect with themselves, and remember that coming back to themselves wasnāt something they had to earn. We said it out loud before we knew exactly how weād build it.
These days, my life is full of three boys who somehow turn every room into a wrestling match, a career in tech, a husband I adore, and friends near and far that I never get to see enough. Like so many women, Iām constantly trying to make space for the people I love while keeping all the plates spinning.
What motherhood, work, friendship, and the last ten years have taught me is this:
Iāve learned that my life hasnāt been changed by one big reset.
Itās been shaped by hundreds of tiny moments in between.
Itās noticing when my shoulders have crept up to my ears after a day of meetings⦠and letting them soften.
Itās taking one deep breath before responding instead of reacting.
Itās remembering I donāt have to wait for vacation, burnout, or January 1st to come back to myself.
Those little pauses donāt seem like much in the moment.
But over time, theyāve changed how I move through my life.
Thatās what Greyback has always been to me.
Not one dramatic transformation.
Just hundreds of small moments of coming back to yourself, woven into an ordinary day
Iām so grateful to be back here.
Over the next few weeks, weāll be sharing more about what weāve been creating, why we felt called to bring Greyback back, and a few new ways to help you find your own pause.
I canāt wait to bring you along.
Iād love to knowāwhatās one tiny pause that makes a difference in your day? š¤