Kaeli Lindholm Consulting

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Kaeli Lindholm Consulting Business strategist, transformational brand curator, and leadership expert helping Aesthetic businesses

I didn’t think I’d get a business degree just to spend the rest of my career questioning everything I was taught. But he...
10/19/2026

I didn’t think I’d get a business degree just to spend the rest of my career questioning everything I was taught. But here we are.

I followed the playbook. I grew the company, won the awards, and kept raising the bar. By traditional measures, it was working. Business was booming, and I was being invited onto stages to talk about it.

But every time I hit my stride, the algorithm changed, the industry demanded something different, or the economy took another turn. Even when I reached a goal, I moved the finish line further out.

I kept chasing this elusive feeling of accomplishment, wondering why I never seemed to arrive at the place I thought success would take me.

Because when I laid my head down at night, I couldn’t shake the feeling that for as much as I was gaining, I was also losing. I was becoming disconnected from the people and parts of my life that mattered most.

And the most conflicting part? None of it made me want to stop building.

I still felt called to create something powerful in the world, grow an extraordinary company, and circulate wealth. But I also wanted peace, presence, and the freedom to enjoy the life I was creating. I wanted both, and for a long time, that felt like an impossible thing to admit.

After advising hundreds of female founders, I know I’m not alone in that conflict. We can love what we’re building and still question what it’s costing us.

It’s time for a different conversation about success. What if the business was never the end goal, but the vehicle for the impact we want to make and the lives we want to live?

That’s why I created the Life-First Business Operating System at KLC Leadership Advisory, measuring success through health, wealth, impact, and freedom. Because the ultimate measure of a business isn’t just how big it gets. It’s what that business makes possible.

Stick around. Next week I’m sharing more about what the next generation of business education for female founders can look like.

10/13/2026

The most dangerous place to be in aesthetics in 2027 is the middle. And you can land there with a fully booked schedule.

I’m talking to the woman whose patients love her, whose team is busy, and who looks at what’s left at the end of the month and thinks, “For everything we’re doing, why aren’t we keeping more?”

When you were building, you gave people reasons to take a chance on you. You honored old prices, threw in extras, made exceptions for loyal patients. Each decision felt reasonable. You were building relationships and getting the business off the ground.

But now those decisions have become expectations.

Your most loyal patients are paying yesterday’s prices for today’s expertise, payroll, and experience. Your team extends the same concessions because “that’s how we’ve always done it.” What began as generosity has become the way your business operates.

That’s the middle I’m concerned about: delivering premium care while carrying pricing habits that leave too little room to pay your team well, reinvest, and reward yourself for what you’ve built.

And I understand why changing it feels personal. These patients helped you build your business. You’re grateful, and you don’t want growth to make them feel forgotten.

But you can honor those relationships while updating the terms. Loyalty deserves recognition, and it needs to be sustainable.

Before setting another revenue goal, look at what your appointments actually earn after discounts, extras, and the time your team gives away. Get clear on which benefits you’re intentionally offering and which exceptions have quietly become permanent.

Your team needs clear standards, and your patients deserve a thoughtful explanation of what’s changing. That takes leadership, especially when you’ve spent years being the person who says, “Of course, we can do that for you.”

A full schedule is proof of demand. Now we need to make sure that demand is building a profitable business.

If this is hitting home, stay with me. These are the decisions I’ll be helping you work through as we prepare for 2027.

xo, Kaeli

Nash w my crew. 6 lacrosse games weren’t enough so we hit up Vandy football vs Ole Miss in the rain. Forever at a field!...
10/12/2026

Nash w my crew.

6 lacrosse games weren’t enough so we hit up Vandy football vs Ole Miss in the rain. Forever at a field!

Fun whirlwind weekend.

10/09/2026

The aesthetics industry has glamorized being “above average,” and I believe that is precisely what’s keeping so many practices stuck in the status quo.

When everyone measures success against the same benchmarks, being a little better than the next practice starts to feel like enough. You’re outperforming your peers, so you stop questioning whether the business is performing at its actual potential.

But being above average doesn’t tell me whether your growth is profitable, whether your team performs at a high level without you, or whether you have the freedom to enjoy your life.

You can beat the industry average and still own a business that consumes you.

The better question is: “Is my business meeting my standards, or have I adjusted my standards to match everyone else’s?”

Food for thought.

Xo, Kaeli

10/08/2026

Need more qualified leads for your MedSpa?

Before you spend another dollar trying to get more leads, find out what’s happening to the people already raising their hands.

When bookings slow down, “we need more leads” becomes the default answer. But paying to bring more people into a process that loses them gets expensive fast.

Here’s a quick audit to bring to your next team meeting:

1. Are the right people inquiring?
Look beyond views and followers. Are you attracting people who want the treatments you offer and understand the value of your practice? Low inquiry volume points to a different problem than lots of inquiries from people shopping for the lowest price.
2. What happens after someone reaches out?
Review your last 10 inquiries. How quickly did your team respond? Did they answer the person’s actual question, help them take the next step, and follow up when they went silent? An unanswered DM is an opportunity you already paid to create.
3. Where does interest turn into a booking?
Track how many inquiries become scheduled consultations, how many people show up, and how many move forward with treatment. If people are interested but aren’t booking, examine the conversation, the scheduling process, and how clearly your team communicates value.

Ask your team to bring the numbers, then choose the first breakdown to address. Give someone ownership of the change and set a date to review the results.

This is part of becoming a better business strategist: knowing which problem you’re solving before you spend money on a solution.

Save this for your next marketing meeting. Before asking, “How do we get more leads?” ask, “Where are we losing the people who already want our help?”

She’s not just a smoke show. This woman is an absolute powerhouse.When Meg Fox came to KLC, she was successful in so man...
10/07/2026

She’s not just a smoke show. This woman is an absolute powerhouse.

When Meg Fox came to KLC, she was successful in so many areas of her life. She also felt the pull of trying to give 100% of herself to everything she cared about. Loving your business and your family, and having ambitions of your own, doesn’t make it easy to reconcile all those demands on your time.

But Meg came willing to do the work. She showed up to become the CEO of her practice, taking what she learned and changing how she led, made decisions, and invested her time. She committed to becoming the woman who could build a powerhouse business that supported the life she wanted to live.

Today, Meg has two locations and could teach a masterclass on building a Life-First business. Watching her enjoy the life she’s building has been every bit as rewarding as watching her grow as a leader.

One of the most incredible gifts of my work is being inspired by the women I advise. Meg and I have boys around the same age, and we’re navigating many of the same conversations about family, ambition, and how we want to spend our time. I get to help her see possibilities for her business, and being around her reminds so many other women what’s possible.

We talked a lot at our recent retreat in Montana about the pull between loving the life you have and wanting to keep creating. There is room to enjoy what you’ve built and still have ideas that excite you. You get to decide which ones deserve your time, and you get to love your life while you pursue them.

What I admire about Meg is how she’s creating options for herself while enjoying what that agency makes possible. That is the kind of success I love helping women build.

Want to see how Meg did it? Comment or DM “MEG” and I’ll send you her full case study!

Xo, Kaeli

She’s not just a smoke show. This woman is an absolute powerhouse.When Meg Fox came to KLC, she was successful in so man...
10/07/2026

She’s not just a smoke show. This woman is an absolute powerhouse.

When Meg Fox came to KLC, she was successful in so many areas of her life. She also felt the pull of trying to give 100% of herself to everything she cared about. Loving your business and your family, and having ambitions of your own, doesn’t make it easy to reconcile all those demands on your time.

But Meg came willing to do the work. She showed up to become the CEO of her practice, taking what she learned and changing how she led, made decisions, and invested her time. She committed to becoming the woman who could build a powerhouse business that supported the life she wanted to live.

Today, Meg has two locations and could teach a masterclass on building a Life-First business. Watching her enjoy the life she’s building has been every bit as rewarding as watching her grow as a leader.

One of the most incredible gifts of my work is being inspired by the women I advise. Meg and I have boys around the same age, and we’re navigating many of the same conversations about family, ambition, and how we want to spend our time. I get to help her see possibilities for her business, and being around her reminds so many other women what’s possible.

We talked a lot at our recent retreat in Montana about the pull between loving the life you have and wanting to keep creating. There is room to enjoy what you’ve built and still have ideas that excite you. You get to decide which ones deserve your time, and you get to love your life while you pursue them.

What I admire about Meg is how she’s creating options for herself while enjoying what that agency makes possible. That is the kind of success I love helping women build.

Want to see how Meg did it? Comment MEG and I’ll send you her case study.

Xo, Kaeli

And your life gets bigger when you stop needing everyone to understand your decisions
10/06/2026

And your life gets bigger when you stop needing everyone to understand your decisions

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