10/18/2026
In the comments on a recent post, I was asked “how to get started in demonstrations and fairs.” I put this information together. Hopefully this is helpful for anyone who wants to get started.
I definitely recommend starting small and building from there. You don’t want to start with something that takes a lot of coordination and has a lot of expectation, because it might also come with a higher risk of not working out.
Give yourself small events to build an audience and confidence. These smaller events can have a higher success rate and you can build on those. Give yourself opportunities for success as you build your business and your following. My notes below were taken directly from my response, although edited here. 
🔆For Demonstrations🔆
I would recommend you start doing those online for free. You can do them with other people until you feel comfortable doing one on your own. I still do them with other people, but I don’t have any issues with doing them by myself either, I just like to give people some variety and a longer event. I just did one yesterday with two friends from the Netherlands and Scotland. That’s the good thing about Zoom, that you can invite friends from anywhere in the world to demonstrate with you! And once you’ve done some with other people and you feel comfortable, you can do some on your own. That’s an excellent way to build out your following, by offering free demonstrations.
It’s also a great way to get reviews if you drop your Facebook link and ask people to leave a review.
In person demonstrations take a little more coordination. You need a location, you have to create the event online, and then you have to advertise. Some ways that I advertise events are, of course on social media. Creating an event in Facebook is the most important because everyone looks through events to find things to do.
🔆Standard Event Marketing🔆
Sometimes I will also print flyers and put them in places where people would see them, coffee, shops, libraries, etc. You always have to check with the location because not everyone allows flyers and some libraries will only place flyers for free events in their community or in their library.
You can also add the event space as a cohost on the event so they can market it on their Facebook business page as well. If you do any demonstrations with other people, all of you, if you could add them as a cohost, and you can invite anyone from your list of followers, so that’s really helpful to get the information out.
You can also send out a marketing email if you have a list of clients and emails.
Work smarter, not harder. I used Canva for years and I’m an expert in Canva and I absolutely love it. I still pay for it because I use it from time to time, but really with just a few sentences, we can get AI to create anything we want. I like to use AI, but I like to create flyers that don’t look fantastical. I like them to look normal. Of course we can always identify something that is creative with AI, but I like for my photos to look like me and I don’t like to put too much glitz on my posters and flyers! I know some people hate AI, but if I can do a flyer and 2 to 5 minutes as opposed to 20-45 minutes, I’m going to use AI. I try to keep it simple and just put all the information people need to know and nothing more. 
Also, what I do is I share in local town groups in the surrounding area, but be sure to check with each of those because they all have very specific rules and they will delete your post and ban you if you break the rules! But I also share on lots of spiritual groups and, in my case, New England based event groups. 
🔆Regarding Fairs🔆
I would make a business card and go around to wellness centers in your area and introduce yourself.  sidenote, many wellness centers work by Appt only, so you may have to reach out to the manager or director or just one of the business owners. Ask who coordinates the fairs so that you can get in contact with that person and get on their vendor list.
🔆Vendor Fees🔆
Understand that a lot of the centers use the same vendors over and over because it’s easy and time-tested. But sometimes, if they have an opening, they will reach out to a new vendor and give you an opportunity to step in. Also, all of these places have vendor fees, even if you are doing a town fair or farmers market or anything, they always require you to pay a table or tent fee. They can be anywhere from $20 to more than $100 and I’ve definitely seen some over $200, but that’s not common. 
Be careful about very niche fairs with high vendor fees, especially if you’re not a regular reader and people don’t know you. Those are ones I would steer clear of in the beginning. Down the road when you’ve made a name for yourself locally, those might be OK, but you definitely don’t want to pay more in vendor fees than you earn. Some of them might have many readers so you can ask that as well . If you’re the only reader, you’ll do great no matter where you go, but if there are 10 readers and you’re paying $150, I would be careful.
Another note: Sometimes, as vendors, you have to bring your own table and sometimes even your own chairs. I would absolutely go to someplace like big lots or BJ’s or Costco or even Walmart and look for party tables. My husband got a 4 foot folding table for me at BJs that is light and easy to set up and only cost like $48. I probably need to get a couple of chairs. Also from experience, bring a pillow with you if you’re going to be sitting in a chair all day!
You can also create electronic and print flyers to share these as events. Everything you do, I would make an event on your Facebook business page, then share the event on your stories.
🔆Watch Out for Scammers🔆
In New England, we have a lot of great event pages. Some pages where I can find events that I would like to work are CT Vendor Events and CT Events. I would always always double check with the location that the person posting is allowed to post as their vendor representative and make sure that you confirm the email with the location as the person who is the final contact for vendor applications and payment/questions. I cannot tell you how many times I have posted under an event and gotten multiple messages from people not associated with the event who will send you information and payment info as if they are the person who is the vendor contact. Make sure you research this!!! Most people who post will say, “I am the only contact for this event,” so if you don’t hear from that person at that specific email, do not even respond. I will go a step further and send the spam emails back to the contact once they reach out to me so they know these people are trying to spam vendors for money. 
🔆Benefits of Starting Small and Growing Organically🔆
Doing a fair can be pretty intense. If you would like to start a little bit smaller, I would recommend going to shops in your area. Crystal shops, gift shops, even little bistros or coffee shops that have days where they bring people in for a local spotlight. I got started with events reading at a couple of local shop one Saturday a month with one a couple of one-time reading events with the other (I still get recommendations from the amazing staff there!!). Some days I didn’t get anyone, some days I would have two or three readings and some days I would have 9 to 10 readings. It just depends on the Saturday, what’s going on in the town (are they having a festival or celebration?), and how busy the shop is.
There are so many opportunities if you spend time to find them. I have also had opportunities that were absolute duds. Not everything works out, but it’s good experience even to have the ones that don’t work because you know what you won’t sign up for in the future.
🔆Create Your Own Event🔆
Finally, don’t be afraid to create your own event either through a collaboration with another reader, light worker, or with a business. Work out a pricing structure that feels fair to both of you and market the heck out of it. But also keep an eye on pricing. If you have not made a name for yourself yet, you won’t be able to get $100 for a ticket. Even well-known mediums don’t really charge more than $65 per person for most of these local events.
One thing I did over the past six months or so was I created something I called “The Reading Room | Saturday Sessions.” The idea behind this was that a person pays me full price for a session if I have to meet them at the office, set up all my things, do a reading for them, break everything down, and close up the office. That’s just part of it. And a person will pay a discounted rate by about 20% or so if they, in the past, went to the fair and got a reading from me. The fairs are very high turnover as you’re usually sitting with a person for anywhere from 10 to 30 minutes, average being 20, of course. But I thought that I wanted something in between both of these that would help me reach people who didn’t like the noise and crowds of a fair (like me!), but also might not book a session with me at regular price just because I know it’s not a price point that everyone can afford. So I created these Saturday sessions where and I will go into the office for 5 to 7 hours so I drive to the office, set up, but then I will have the same number of clients I might have during a fair, but because the whole day is a slower pace, and I’m usually the only one in the office that day, I will charge a rate between the discounted fair price and my regular price. And that rate is 15% off my normal price. What I’ve done now is I have actually raised my fair rate so now I charge the same at both fair days and Saturday sessions. At the beginning of the year I will increase my regular reading price and slightly increased the Saturday session price, but keep the same.  I love the reading room because it’s like having my own personal fair day. Those have been pretty successful. When I had my office, I only had to do 3-4 readings one Saturday a month to pay my rent.  I usually ended up with 5 to 7 readings. Then all the other events I had during the month were just extra money I earned after the rent was paid. 
I also organized this information into a couple of infographics. I hope these are helpful! 
Feel free to comment below if you have questions about creating an event, marketing it, social media, creating a business page, pricing structure, or anything at all!  also, you might want to look through my current in past events, because some of your questions might be easily answered, glancing through the photos and details in the event.
Warmly,
Beth 🤍
