Jorge Cruise

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Jorge Cruise

13X New York Times best-selling longitivtiy author, podcast host and creator of Zero Hunger Water®.

16/05/2026

I have a tattoo on my left arm that says patience. I got it in 2009, on one of the hardest days of my life. Sixteen years later, I finally understand why.

For five years I've been quietly building Zero Hunger Water. There were moments it almost launched — and didn't. Looking back, I'm grateful. Because the product wasn't the problem. The timing was. The people were.

You know the saying Tony Robbins taught me and that I've carried for over two decades: who you're with is who you become. I've learned that the hard way, and I've learned it the best way. And I can tell you now — unequivocally — that I have never been more certain about who I'm building with.

Stephan Peeler is my co-founder. His family founded Cheerwine in 1917 — and this weekend they are celebrating their 109th anniversary with 30,000 people in Salisbury, North Carolina. Not celebrating a drink. Celebrating a community built across generations.

That is exactly what we intend to build with Zero Hunger Water.

Whether you found me at the Aventine in the '90s, through Oprah, or through my last book six years ago — thank you. The next chapter is for you.

Read the full story → https://lnkd.in/g7z8_mww

Cruisers — we're just getting started.

20/02/2026

Liver with olive oil. Roast beef. A little salt. And the best company. 🙌

Just got back from Palm Desert — Wyatt and I were there for his grandparents’ breathtaking 60th wedding anniversary. Sixty years. And the moment I got back to Del Mar, I called Niki. Because that’s what you do when someone is chosen family.

Niki has been in my life for over 30 years. She’s the kind of friend who tells you the truth, shows up every week, and orders liver without hesitation. She is, without question, one of the great loves of my life — like a sister. I honestly don’t know what I’d do without her. And every time we have lunch, I leave feeling so deeply grateful that this woman is in my world.

We try to do this every week. And I think that kind of connection — someone who checks in, who cares, who sits across from you and actually listens — is something we all need and don’t always have.

Now here’s what I also want you to know — because lunch with someone who eats well is its own kind of gift:
For anyone in midlife, the foods the world told you to fear are very likely the exact foods your body is starving for. Animal protein — liver, roast beef, eggs — is the most bioavailable nutrition you can eat. Healthy fats from butter, lard, olive oil, even half-and-half in your coffee, signal your brain to stop being hungry. Minerals and a little quality salt regulate physical hunger at a cellular level. No GLP-1 required. Just the truth about food that took me decades to share loudly.

Niki gets it. The smartest people always do.
If you want more of this — the food truth, the real conversation, the weekly check-in — I would be truly honored to have you join me. Every Monday at 5 PM Pacific, I go LIVE and that hour is for you. Come as you are. Bring your questions. Let’s connect.
https://www.jorgecruise.com/p/welcome-to-the-revolution

First 100 founders get 80% off + an early draft of my next book The Zero Hunger Plan — turn off hunger naturally, no prescription needed.

17/02/2026

Palm Springs celebrating Lila and Don's 60th anniversary - Wyatt's grandparents showing us what forever looks like. Meanwhile, I'm finalizing another draft of my next book, our new podcast drops today, and Wyatt crushed Left Right Center last night. Lucy Ball approves. ❤

16/02/2026

I feel so honored and blessed to have been invited with Wyatt to celebrate his grandparents Lila and Don’s 60th wedding anniversary this week.

Did you know that only about 1% of married couples ever make it to 60 years? One percent. In a world where people give up on everything — relationships, dreams, themselves — Lila and Don chose each other every single day for six decades. That’s not luck. That’s a decision.

The first time I met Lila, I understood exactly where Wyatt gets his spark. This woman is pure energy. Pure light. She walked into the room and I thought — yep, now I know where it comes from. Age is just a number when you take care of your health, your heart, and the people you love. Lila is living proof.

We spent the weekend surrounded by about 20 of Wyatt’s family members and I have to be honest with you — it hit me hard. I lost my dad 4 years ago. My mom many years before that. I don’t have a lot of family left. So when I sat at that table and felt the warmth, the laughter, the traditions of a family that genuinely celebrates being together — I felt something I haven’t felt in a long time.

Wyatt’s family has become my chosen family. And their tradition of gathering together, of showing up for each other, of celebrating milestones like this — it reminds me of what I miss most and what I’m so grateful to have found again.

To Lila and Don — happy 60th. You two are in the 1% and you make it look effortless. Here’s to many, many more.

And to everyone reading this on President’s Day — forget the sales and the day off for a minute. Call someone you love. Show up for your people. Because at the end of the day, family is the only thing that matters. Whether it’s the one you were born into or the one you chose — protect it.

If these two can do 60 years, you and I can do whatever we set our minds to. Let’s go.

14/02/2026

Happy Friday night.

05/01/2026

I grew up in the 70s and 80s, raised by my grandmother in a strict, traditional home. Back then, there was no YouTube, no Google, no “Am I gay?” search. I honestly did not know. But she could tell something about me was different, and she tried to beat it out of me. If I held a glass and my pinky lifted, she would push my finger down and hit me. If I did anything she thought was feminine, I got disciplined with a ruler, a phone cord, or a spanking, and she would say, “Tú no eres maricón.” I believed her, because I did not have the words or the information to understand what was happening.

When I finally understood myself later in life, I went through a victim phase. I grieved decades. Then I learned to see it through God’s eyes: not “why is this happening to me?” but “how might this be happening for me?” The truth is, my first life gave me my two sons, Owen and Parker, and a career I love. I built a publishing life that helped millions, and that foundation is what now powers my coaching and my mission, including Zero Hunger Water. “What You Gave” is my tribute to the moment I stopped living in resentment and started living in gratitude. That is victim to victor. That is why my AI artist exists: Victor Sol.

I’ll send you the free Zero Hunger Water recipe + the Jan 5 (5pm PT) meetup link.

Get link:
https://mailchi.mp/jorgecruise/midlife

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