10/22/2026
What’s the big deal?
“Ageism is so ingrained in our culture that people don’t think about seeing a little kid dressed up as an older person as problematic,” said Donna Fedus, gerontologist and founder of “Borrow My Glasses, an education company dedicated to redefining perceptions around aging.
“As a gerontologist, it concerns me that aging is mostly associated with being sick, being out of step, being not able to hear, being unable to walk, being unable to contribute, even when that is not the experience of aging from millions of people,” Fedus said.
Yet, older adults are routinely mocked and diminished in ways most people don’t even think about, including “old” greeting cards on store shelves, TV commercials (“I’ve fallen and I can’t get up”) and, of course, Halloween costumes.
And while it may seem harmless, the implications run deep.
“Ageism harms older adults and there’s research to prove it,” Fedus said
From being less likely to be hired for a job to having medical concerns dismissed by doctors and other providers as just “old” problems, older adults face discrimination on a variety of fronts leading to financial loss and undiagnosed medical conditions.
“We know that people 50 and older are likely to be discriminated (against) in the workforce. Doctors and people in health professions are not trained to work with older people,” Catherine Solomon, a sociology professor and program director of gerontology at Quinnipiac University, told TODAY.
“There are a lot of factors that go into how we view older people, and Halloween costumes are just part of that,” Solomon said. And it’s not just the costume but the costume within the bigger picture “in which ageism is still very prevalent.”
Much like racism and sexism, there are real-life consequences stemming from ageism, said Fedus. “You can choose to keep those stereotypes going, but the thing about aging is everyone’s destined for that stop if you’re lucky enough to live that long.”
Article by By Sarah Lemire
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