18/09/2019
What a great initiative!
Cadbury Dairy Milk has partnered with Age UK to launch a new campaign, 'Donate Your Words', in order to address loneliness among older people. Cadbury has ‘donated the words’ from their Dairy Milk bars in the hopes that it will encourage people to ‘donate their words’ too. It supports the notion that when people can commit to everyday actions such as checking in on an older neighbour, calling an older relative for a chat or getting involved with organisations like Age UK, they can make a real difference to the lives of older people in their communities.
The campaign also sees Cadbury donating 30p from each sale being donated to Age UK to help provide vital services & support when older people need it most.
There's a crisis in the UK. 1.4 million older people struggle with loneliness. 225,000 often go a whole week without speaking to anyone. Cadbury are donating...