08/09/2026
After 10 years as a physiotherapist treating musculoskeletal injuries, I’ve seen how much the patient journey has changed.
Today, it often looks something like this:
Something starts hurting.
You Google it.
You read a few articles. Maybe ask ChatGPT. You join a Facebook group. You ask a friend who had “the same thing”.
You now have plenty of information — and potentially 10 different explanations for what’s wrong.
Then comes the next question:
“Who should I actually see?”
A physiotherapist?
A GP?
A biokineticist?
An orthopaedic surgeon?
And often, patients make that decision with very little guidance.
This is one of the gaps we want to address with INFRMD.
I believe patients should be better informed and more involved in their own healthcare decisions. But simply giving them more information isn’t enough.
We need to help them navigate it.
INFRMD is being built around that idea:
Triage → Educate → Connect.
We want to take the information patients are already looking for and make it more relevant to their individual problem. And of course, filter out all the misinformation that might create fear.
Then, using built-in clinical triage, help determine what the appropriate next step may be — including whether they need further assessment and which type of practitioner is most appropriate for their situation.
The goal isn’t to replace the clinician.
It’s to improve the journey to the clinician.
Because if we can help a patient arrive at the right practitioner, at the right time, with a better understanding of their problem, we’ve already improved an important part of the healthcare journey.
That’s the problem we’re trying to solve with INFRMD.
And after 10 years in clinical practice, it’s one I think is worth solving.
www.infrmdmsk.com
