Stay Strong With Will Foden

01/11/2026

Weekly debrief

Another week of stacking what needs to be done.

Adventures with the fam

Hard training

Head space in the peaks

Knew levels to what we’re bringing to our social media and how we’re going to operate.

More so that’s October done.

Still wild how fast things move and those with kids will know the feeling that things move so quickly.

What ever you’re attacking in November just remember to make it count because if you hesitate now that will be the year done.

31/10/2026

These are two totally different camps that take two totally different strategies.

I strongly advise that you know which one you're in.

30/10/2026

Making it happen versus letting it happen are two different shifts in your performance.

Making it happen comes through force, grit, and determination, and is exhausting, whereas letting it happen is actually trained. It's something you've planned for, and all you need to do is execute and enjoy that process.

The difference that will make the difference is whether you can distinguish which part of that game you're playing right now. If you don't understand that, you don't understand your current stress management, and more so, you'd like to learn more. Check my subsack in the bio.

26/10/2026

25/10/2026

Weekly Debrief

I’ve seen so many founders break themselves because they are comparing their position to others.

When you’re playing at a certain level, the comparison seems to be amplified.

On the outside, looking in everything seems to be going well:

You’re pushing yourself and your business, to the outside it seems that everything is good. On the internal landscape, I know exactly what it’s like to eat yourself alive and keep wondering, “Why hasn’t it worked yet?”

But what I’ve always questioned is:

What does that even mean?

Most of the time if you’d handed me successful people’s businesses, I’d hand it back because they don’t align to my values.

I don’t want to work 7 days a week, work every hour of day, or be absent from home not because I don’t have the capacity, because I don’t want to miss out on what matters most to me.

I’m building a business that allows me to connect with incredible people, have impact, work on my terms, stay aligned, and create projects that I know are going to change the leadership performance space

I’ve had an incredible time with the family this weekend, which really gave me perspective on where we are right now.

Yes I want more, yes I want to grow, and yes I want to be seen as evolving and pushing the boundaries at a faster pace and at a higher altitude. But the harsh reality is that the harder you push, the harder you have to come back down, which makes stacking continuous growth means staying focused on the boring parts of the game that need to be done.

Nearly 8 weeks left of the year, barring Christmas time.

Some are going to stick to the game plan and stack another week on top of the next, while others are going to sit in the void, watching someone else’s process wishing they were further ahead

Or there will be the founders and business leaders who’re cancelling out the noise and stacking wind they know will compound over.

Adventures with the family, hard training, solid food and even got to watch mates of mine play rugby again. Solid shooting and ready for another

24/10/2026

This week, I did something that I've been meaning to do for the last three months which was actually auditing where I was spending my time.

When you're growing a business and looking to perform across all areas of your life, everything becomes point-and-shoot. Even more so, you think every effort that you put into something is equal .

This is just your emotions talking, thinking that being productive is about doing more but realistically being effective is being more productive.

By audited my last few months and found I'd been wasting nearly between 6-10 hours per week on tasks I can delegate, give to other people, or have AI do.

The point here is that the game is shifting very quickly. The more you want to be present and the more effective you want to be, the more you have to find time and actually audit what you're doing.

Remember if you're not measuring you're guessing

And if you're guessing it's the reason why you feel overwhelmed or feel like you’re doing everything and getting no where

23/10/2026

This is where you really earn your money

Doing the s**t that others will put off

Half marathon incoming 🏴‍☠️

21/10/2026

How you see the challenge you're facing is dictating your performance. You just might not know it yet.

I ask every single client of mine, "What's challenged you this week, and what do you need help with?" What I'm doing there is measuring their perception.

Founders, business leaders, and those pushing their limits don't want to run away from pressure.

They just don't want to get run over by it. If you're feeling like you haven't got sustainability in your performance right now and your standards are slipping, maybe you're seeing the problem from the wrong angle

18/10/2026

Weekly debrief.

This week, I had to catch myself midweek doing something that was an old process of mine from years ago:

I was trying to optimise everything and build out strategy and battle plans rather than keeping just the main thing the main thing.

Part of my game has always been about work rate.

Getting as much done as I can with the time I have, but especially behind closed doors my inner voice will always say I’m behind and I need more.

But instead of just attacking like I used to I pivoted, delegated tasks that I know were not my wheel house and more so managed myself to get back on track.

The new level of what I need to accomplish doesn’t come from just doing more.

It comes from doing some specific things and, more to the point, from actually doing the detail that matters most.

This part of the quarter is pivotal, you’re either managing your behaviour around your performance or you’re on the hamster wheel of wanting more but aimlessly trying to optimise it before you pull the trigger.

Don’t get caught in the perfectionist trap “looking” like you’re doing the do but knowing really your just treading water and going no where.

11/10/2026

Weekly Debrief

This week hasn’t been around a huge transformation. It’s been around just getting the sets and reps in on all the things that matter.

For a long time I only measured my success by how much I could achieve in my business. Realistically, heading into Q4 and next year, this game has to be played differently.

Creating a balancing act between having connection and presence with my family and building into new ventures with individuals and organisations is definitely a skill I need to get used to.

And it’s easy just to say, “insert whatever motivational quote,” but actually living this game is a very different piece

The biggest milestones this week haven’t been glamorous. They’ve been very simple.

- Keeping my standards as high as possible

- Doing what needs to be done inside my company

- Being present as a dad

- Making sure I’m the husband I need to be

This is the pressure of the game: no highlight reels, no extravagant feats, just daily, weekly, and monthly boring standards that I know will compound.

I keep coming back to this when I’m aiming for growth.

Understand my trade offs

And keep stretching into areas that make me uncomfortable because that’s where I know the real progress will be.

Another set of seven, get attacking