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Scientifically proven breathing technique to reduce breathlessness, simulate high altitude training, Find out more at www.oxygenadvantage.com

The Oxygen Advantage Breathing Technique by Patrick McKeown

The Oxygen Advantage improves sports performance:

1. By understanding how oxygen is released throughout the body, and improving everyday breathing habits so that body oxygenation becomes more efficient

2. By practicing specially designed breath hold exercises which provide the same benefits as high altitude training

Both methods work by increasing the amount of oxygen that can be delivered to your working muscles and heart during exercise, allowing you to become healthier, faster, fitter and stronger. The Oxygen Advantage technique provides step by step detail to enable you:

-Increase your natural production of EPO safely and legally
-Improve your VO2 max and sports performance
-Reduce your breathlessness during physical exercise
-Improve delivery of oxygen to organs and working muscles
-Prevent exercise induced asthma
-Reduce inflammation and the risk of injury
-Help maintain fitness during rest or injury

For the past eleven years, Patrick McKeown has trained over 5,000 people in reduced breathing exercises. From seriously ill asthmatics to couch potatoes to weekend warriors and Olympic athletes—Patrick teaches a simple, fast way to transform health, well-being, and performance. The Oxygen Advantage, Patrick's latest and most complete book, is based on research supported by over 230 medical papers and studies published in prominent scientific journals. For the first time, this information is being published outside academic journals and made accessible to the public. The Oxygen Advantage allows those who previously avoided exercise due to excessive breathlessness, asthma, or other health and respiratory issues, to become the athletes they’ve always wanted to become. Equally, for the first time, individuals who don’t regularly exercise can use reduced breathing techniques to improve their fitness level substantially before they even set foot on a track, or walk into a gym. The health benefits of reduced breathing for exercisers and for non-exercisers includes better sleep, improved cardiovascular health, increased energy and concentration, easy weight loss and weight maintenance, and the elimination of asthmatic symptoms. The Oxygen Advantage book includes both detailed and simplified descriptions of each exercise, quick reference guides and summaries, case studies, and the science behind the information to enable the reader to fully understand and apply the Oxygen Advantage program.

02/11/2026

The moment Air Hunger director Bob van de Gronde tells Patrick McKeown where the film’s name came from. 👀

Air Hunger – The Breathwork Movie is now streaming worldwide, and Patrick features in it. In the full interview, Patrick sits down with Bob to go behind the scenes of the documentary that’s putting breathing on screen.

🎧 Watch the full interview: https://youtu.be/0gMKb_xClg0

01/11/2026

Caleb Williams hums between plays in the NFL. Patrick McKeown spoke to The Athletic this week about why it can work: humming lengthens your exhale and slows your breathing straight away, which helps take the edge off the stress response.

The key is less the hum than what it does to your breath. Try it in training first, so it’s ready when the pressure comes.

Link in bio for the full article.

31/10/2026

This Halloween, everyone’s reaching for a mask.
🎃 Ours just happens to make your breathing stronger.

The Oxygen Advantage® SportsMask adds resistance to each breath — training your respiratory muscles and bringing a taste of added breathing resistance into your sessions. No fancy dress required.

Treat your lungs, not your sweet tooth.
👉 https://oxygenadvantage.com/pages/shop

30/10/2026

Bears QB Caleb Williams hums between plays in the NFL, and he says it calms him.

Patrick McKeown spoke to The Athletic about why it works. To him, you have to exhale slowly. Under pressure, breathing gets faster and heavier. A long, light exhale is one of the quickest ways to bring it back down, and that helps take the edge off there stress response.

Hum through your nose and you also get far more nasal nitric oxide than with quiet breathing.

Try it: breathe in gently through your nose, then hum softly on the out breath. Practice it in training so it’s there when the pressure is on.

Full article at the link in bio.

29/10/2026

What does a therapist with 30 years of experience take away from Oxygen Advantage® training?

Maureen O’Neill practises craniosacral therapy and manual therapy in Northern California. She learned about the Buteyko Method more than 20 years ago, and after reading James Nestor’s book, she realised there was even more to it.

At first she wondered how there could be enough to fill the training. By the end, she wished it had been three days longer.

What stood out for her: Patrick explaining the science and the techniques, and the community and support that come from training in person.

📍 Vélez-Málaga, Spain
🗓️ 4–6 February 2027: bookings now open
🗓️ 12–14 November 2026: a few spaces left

Both trainings are taught in English and include certification in Oxygen Advantage® Level 1 + Level 2, plus lifetime access and online support.

Book your place: https://oxygenadvantage.com/collections/certifications

27/10/2026

Pilates teachers, this one's for you.

The Oxygen Advantage® Breathing for Yoga (Level 1) course has been approved for 25 CECs by the National Pilates Certification Program (NPCP).

NCPT-certified teachers need 16 CECs every two years to renew. This one course covers that in full, and you can take it online at your own pace.

Breathing is the part of movement most of us were never taught. Pilates already asks for control, precision and breath. This course gives you the physiology behind it and practical ways to apply it with clients, starting from each person's own baseline.

NPCP joins NASM, AFAA, ACE, NSCA and CIMSPA as bodies recognizing Oxygen Advantage® training for continuing education.

Find out more: https://oxygenadvantage.com/pages/oxygen-advantage-accreditations

24/10/2026

Breathing just got its film, and we couldn’t be more excited. 🎬

Air Hunger – The Breathwork Movie is now streaming worldwide, and we’re so proud to see Patrick McKeown featured in it.

A feature-length documentary exploring breathwork as both a performance tool and a way to ease stress and anxiety, featuring elite athletes, military veterans, scientists and everyday people.

“This is a film for everybody.” — Patrick McKeown

Huge congratulations to director Bob van de Gronde and the whole Air Hunger team. 👏

🎥 Watch the trailer and read why Patrick said yes to the film: https://oxygenadvantage.com/pages/breathing-just-got-its-film
🎬 Watch the full film: https://airhunger.film
🎧 Plus, hear Patrick’s conversation with Bob: https://youtu.be/0gMKb_xClg0

21/10/2026

“There’s something special about being at headquarters. It feels like home. You’re not just learning the method, you’re seeing where it all comes from.” — Certified Oxygen Advantage® Instructor

Train with Patrick in Galway. February 4–6, 2027.

Three days at the Oxygen Advantage® headquarters in the West of Ireland, learning the method from the person who created it, in the place where it all began.

This is the Advanced Instructor Training, covering both Level 1 and Level 2 certification. You’ll go beyond functional breathing into biochemistry, biomechanics and psychophysiology, with hands-on work in:
→ Breath-hold training and breathing adaptability
→ Simulated altitude techniques
→ Nervous system regulation
→ Coaching strategies for athletes, corporate teams and 1:1 clients

And when the three days are over, the learning keeps going. You’ll get lifetime access to 21 online modules, downloadable scripts, guided audios, monthly Q&A refreshers and a listing on the OA website once certified.

You’ll leave Galway as part of a worldwide community of certified instructors, and you’ll know the people, the place and the story behind the method you teach.

Spaces are limited. Book through the link in bio.

18/10/2026

Today is World Menopause Day 💜

Menopause is a stage of life every woman experiences differently. For many, it brings changes to sleep, stress levels and how the body feels day to day.

Breathing won't change your hormones, but it is something you can work with, wherever you are, whenever you need it.

One simple thing to try: breathe in gently through your nose, then hum softly on the breath out. Repeat for a minute or two. Many people find it a soothing way to slow down.

If you'd like to go deeper, our Breathing Through Menopause course is a self-paced, practical guide to building a breathing practice that fits your life. Today is the last day to get 10% off with code MENOPAUSE10.

🔗 https://oxygenadvantage.com/products/oa-breathing-through-menopause?variant=46872747507930

One breath at a time 🌸

A supportive practice, not a replacement for medical care. Speak with your GP or menopause specialist about your symptoms, and check with your doctor before starting breathing exercises if you have a serious medical condition.

16/10/2026

Finished your workout? Don't rush out the door just yet.

In the rush of daily life, recovery often gets left behind, and your breath is one of the simplest ways to give your body a pause.

🧘‍♀️ In this video, Tara Bianca , OA Master Instructor & Holistic Health Practitioner, shares a short, calming breath practice you can use after exercise, in the afternoon, or as part of your wind-down before bed:

✔️ Lie on your back, with your legs up the wall if that feels comfortable
✔️ Breathe in gently through your nose for a count of 4
✔️ Breathe out gently through your nose for a count of 6
✔️ Keep going for 3 to 5 minutes

💡 During perimenopause and menopause, many women notice their stress response feels louder and recovery takes longer. Slow, gentle breathing like this can help you slow down and feel calmer before you get on with your day.

Keep it relaxed. If you feel lightheaded or uneasy, simply return to your normal breathing.

🎁 For World Menopause Day, enjoy 10% off our Breathing Through Menopause course with code MENOPAUSE10, until Sunday 18 October.

👉 Find it on the Oxygen Advantage website

A supportive practice, not a replacement for medical care. Speak with your GP or menopause specialist about your symptoms.

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+35391335536

Website

http://www.oxygenadvantage.com/

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