George P. Johnson Experience Marketing

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George P. Johnson Experience Marketing

GPJ is the world's leading strategic experience marketing agency. We remove the distance between brands and consumers.

Everything we plan, everything we imagine, everything we create, everything we deliver … Is in service of EXPERIENCE. GPJ is the #1 ranked experience marketing agency enabling leading brand marketers to create great ideas and bring them to life through integrated experiential programs that leverage online, mobile and physical brand interactions. Clients in technology, healthcare, consumer goods, finance and other fields rely on GPJ to help them compete more effectively on a global basis by creating and accelerating relationships with customers, employees, partners, media and other influencers. GPJ is part of Project: WorldWide, the leading independent engagement marketing solutions network (www.project.com). Follow GPJ at https://twitter.com/GPJExpMktg.

10/30/2026

Behind every unforgettable brand experience is the powerhouse team making it happen onsite—and this is only a slice of the work that powerhouse team produced this week. From coast to coast and across the globe—supporting visionary clients like Google, Cisco, Gartner, Oracle, and Macy’s—our teams bring unmatched energy, creativity, and production excellence to every live event floor. That’s the real magic of in action! 📸✨

10/29/2026

Transforming 1,700 square meters into an immersive brand experience, our team partnered with Schneider Electric to redefine their presence at Hannover Messe 2026. Centered around "The Halo", a dynamic hub bringing together live demos, digital media, and executive spaces, we turned industrial tech into an active, human experience. Proud to bring this vision to life alongside our sister agency Raumtechnik! 💡✨

Check out the case study at https://www.gpj.com/case-study/schneider-electric-at-hmi-2026/

10/24/2026

What an extraordinary week of global experiences in the books! From executing the historic Gemini at Work event in a massive hangar to bringing NVIDIA’s first AI laptop launch to life in Seoul, our global teams delivered unforgettable moments for Google, NVIDIA, Intuit, Cisco, IBM, and so much more. Huge shoutout to our incredible clients and agency partners like G7 and Motive for making every detail shine! ✨

How lucky are we to have teams powered by a global network and clients who trust us to make their dreams a reality? Thank you all 💚

10/21/2026

Big adventures mean big brand impact. 🏆🚙

Congratulations to our friends at Jeep for taking home Chief Marketer’s Best Brand Awareness Campaign! The Jeep Cherokee 4x4 City Camp brought the iconic Jeep spirit to life in a whole new way—no mountains, deserts, or backroads necessary. We brought the great outdoors to the city streets 🔥

To our Jeep partners and the GPJ team behind it all, we look forward to the next adventure!

Want to read more? Check out the Jeep Cherokee 4x4 City Camp case study here: https://www.gpj.com/case-study/the-legend-returns-the-2026-jeep-cherokee-unveiled/

10/20/2026

Great experiences make great impressions. But what happens after? 👀📊

At GPJ, understanding the impact of an experience is just as important as creating it. That's why we developed our Experience Intelligence System™ (EIS), connecting audience participation, brand sentiment, and business impact to help brands measure what matters.

By establishing meaningful benchmarks, we turn event data into insight, and insight into tangible scores and action items your C-suite can get behind.

See how in our latest Ad Age feature. Read more here: https://adage.com/media/measurement/aa-experiential-marketing-roi-for-brands-agencies/ 🔥

10/20/2026

Establishing a true measurement framework transforms how enterprise brands approach strategic budgeting and annual portfolio optimization. By defining what matters to your audience long before an activation begins, experiential investments become measurable drivers of growth.

Decision-making shouldn’t happen in a silo. As you gear up for 2027, algorithms and isolated data feeds will only take you so far. GPJ’s Experience Intelligence System™ (EIS) pairs advanced analytics with extra-human strategy, delivering deep, global clarity into detailed audience behavior, brand sentiment, and business impact.

Discover how global leaders are now proving experiential ROI:
https://adage.com/media/measurement/aa-experiential-marketing-roi-for-brands-agencies/

10/19/2026

73,000+ fans, one iconic NYC park, and a whole lot of tennis 🎾🗽

IBM’s AI Sports Club returned to Madison Square Park for a second year in a row, bringing out the energy of the US Open with technology, play, and a few seriously packed crowds. From testing serve speeds with live AI commentary to stepping up to play Calling the Shots, having your photo taken in the US Open photo booth, and catching matches on the big screen, fans were engrossed not only in the game but in the world of IBM, too. And with GPJ’s Experience Intelligence System™ (EIS) measuring engagement along the way, we’re learning from the experience while creating what comes next.

10/16/2026

Creating meaningful moments requires deep local and cultural insight paired with the steadfast capability for global ex*****on. This recap highlights our trust in our worldwide teams to do both. Every. Single. Time.

While we're activating around the clock, take a look at GPJ China, Singapore, and Dubai bringing complex brand stories to life across key global stages with auto shows, aesthetics launches, and enterprise technology keynotes. More to come! 🇨🇳🇸🇬🇦🇪✨

10/16/2026

From taking over host cities beyond the arena to turning true loyalty into un-buyable status and rallying the athlete in everyone, brands are moving past the standard sponsorship, giving audiences tangible means to participate, perform, and belong.

Fresh, actionable experiential insights as we begin to peel away at the Business of Sport.
https://www.gpj.com/news-insights/2026/10/experience-intelligence-september-26/

10/15/2026

Step inside the new Gibson Garage Miami, an immersive 8,000-square-foot brand experience and retail space 🔥

Driven by the joy of connecting with the local music scene and international travelers alike, Gibson looked to GPJ to create a dynamic environment that blended experiential marketing with flexible retail architecture. Located in the vibrant Wynwood district, the space features Gibson's signature rotating 250-guitar conveyor and custom showrooms that seamlessly transform into an engaging live event venue! 🎸🌴

Address

1914 Taylor Point
Auburn Hills, MI
48326

Website

https://gpj.com/

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