10/31/2026
A new expression of timeless design unfolds in Asunción, Paraguay.
Today marks the official Paraguayan launch of Royale Design by Pininfarina, a collaboration with Grupo Petra that brings together Italian design excellence and the rich cultural identity of Paraguay.
Inspired by the artistry of Ñandutí and the unique character of its surroundings, Royale embodies a vision where architecture, innovation, and local heritage come together to create an extraordinary living experience.
As we celebrate this milestone in Asunción, we are proud to unveil the project’s official video for the very first time, bringing the vision behind Royale to life.