Merle Norman Cosmetics & Wigs

Merle Norman Cosmetics & Wigs Our Philosophy :
"Try Before You Buy"
Is Always Extended To Our Customers. At Merle Norman we are committed to excellence in everything we do.

We understand the challenges that bring our clients in to select a wig or even cosmetics. That's why we have taken great care to establish a salon atmosphere where a qualified Merle Norman clinician will help select the perfect style for you.

-Wide variety of synthetic & human hair wig styles & colors available
-Wig solutions for temporary and permanent hair loss, fashion and fun!
-Elegant and pr

We understand the challenges that bring our clients in to select a wig or even cosmetics. That's why we have taken great care to establish a salon atmosphere where a qualified Merle Norman clinician will help select the perfect style for you.

-Wide variety of synthetic & human hair wig styles & colors available
-Wig solutions for temporary and permanent hair loss, fashion and fun!
-Elegant and pr

Operating as usual

We are heading uptown today with some key products and one sophisticated finish! This Uptown Beauty look features some o...
10/11/2021

We are heading uptown today with some key products and one sophisticated finish! This Uptown Beauty look features some of our favorites from our latest Color Collection, including gorgeous hues & on-trend neutrals from our limited-edition City Chic Shadow Palette. Shades for this look include Burnished, Playful, Glisten, Honeyed and Nighttime. Wear the look and show off your chic #MerleGirl style. Stop by 7801-21 W Broad Street to grab what you need.

Here are the products you need to get this look:
Aqua Balance Makeup in M54
Shadow Stick in Fortune & Bronze Age
City Chic Shadow Palette (limited edition)
Brow Sculpting Pencil in Ash Brown
Lasting Cheekcolor in Brighten (limited edition)
Cheek Crayon in Radiant
Soft-Focus Finishing Powder in Medium to Deep
Wicked Lash Mascara
Plush Lipstick in Arresting (limited edition)

#MerleNorman

We are heading uptown today with some key products and one sophisticated finish! This Uptown Beauty look features some of our favorites from our latest Color Collection, including gorgeous hues & on-trend neutrals from our limited-edition City Chic Shadow Palette. Shades for this look include Burnished, Playful, Glisten, Honeyed and Nighttime. Wear the look and show off your chic #MerleGirl style. Stop by 7801-21 W Broad Street to grab what you need.

Here are the products you need to get this look:
Aqua Balance Makeup in M54
Shadow Stick in Fortune & Bronze Age
City Chic Shadow Palette (limited edition)
Brow Sculpting Pencil in Ash Brown
Lasting Cheekcolor in Brighten (limited edition)
Cheek Crayon in Radiant
Soft-Focus Finishing Powder in Medium to Deep
Wicked Lash Mascara
Plush Lipstick in Arresting (limited edition)

#MerleNorman

Our Plush Lipstick, a Merle Norman fave, is known for its Multi-Level Hydration System of Hyaluronic Acid, Vitamin F and...
10/08/2021

Our Plush Lipstick, a Merle Norman fave, is known for its Multi-Level Hydration System of Hyaluronic Acid, Vitamin F and Shea Butter for super soft lips! This is Sparkling, 1 of 3 new limited-edition Fall colors 😍 And they’re all available at Merle Norman Richmond!
Spot concealed skin is the perfect backdrop for Plush Lipstick in Sparkling! Get the look below:

Apply a hydrating moisturizer like Preventage Firming Defense Creme Normal/Dry Broad Spectrum SPF 15
Even out skin tone by dabbing and blending Dual Action Concealer where needed as a spot concealing
Fill in brows with Brow Sculpting Pencil in Taupe
Apply Lasting Cheekcolor in Brighten (limited edition) to apples of cheeks
Apply Bronzing Powder Duo in Matte along perimeter of face
Add Ultra Glow Powder Highlighter in Candlelight to cheekbones
Apply Wicked Lash Mascara to lashes
Finish by applying Plush Lipstick in Sparkling (limited edition)

#MerleNorman

Our Plush Lipstick, a Merle Norman fave, is known for its Multi-Level Hydration System of Hyaluronic Acid, Vitamin F and Shea Butter for super soft lips! This is Sparkling, 1 of 3 new limited-edition Fall colors 😍 And they’re all available at Merle Norman Richmond!
Spot concealed skin is the perfect backdrop for Plush Lipstick in Sparkling! Get the look below:

Apply a hydrating moisturizer like Preventage Firming Defense Creme Normal/Dry Broad Spectrum SPF 15
Even out skin tone by dabbing and blending Dual Action Concealer where needed as a spot concealing
Fill in brows with Brow Sculpting Pencil in Taupe
Apply Lasting Cheekcolor in Brighten (limited edition) to apples of cheeks
Apply Bronzing Powder Duo in Matte along perimeter of face
Add Ultra Glow Powder Highlighter in Candlelight to cheekbones
Apply Wicked Lash Mascara to lashes
Finish by applying Plush Lipstick in Sparkling (limited edition)

#MerleNorman

There’s just something about testing out brand new makeup! Anyone else agree? 🙋‍♀️ Featured here is our limited-edition ...
10/07/2021

There’s just something about testing out brand new makeup! Anyone else agree? 🙋‍♀️ Featured here is our limited-edition City Chic Shadow Palette, available at Merle Norman Richmond! Give us a call at (804)282-5437 to hear our hours today!
Other products used to achieve this look are:
Plush Lipstick in City Spark and Arresting
Brow Sculpting Pencil in Taupe
Lasting Cheekcolor in Brighten
Thank you for sharing this image @merlenormanwaycross
#MerleNorman

There’s just something about testing out brand new makeup! Anyone else agree? 🙋‍♀️ Featured here is our limited-edition City Chic Shadow Palette, available at Merle Norman Richmond! Give us a call at (804)282-5437 to hear our hours today!
Other products used to achieve this look are:
Plush Lipstick in City Spark and Arresting
Brow Sculpting Pencil in Taupe
Lasting Cheekcolor in Brighten
Thank you for sharing this image @merlenormanwaycross
#MerleNorman

10/06/2021

Every City Chic shade is YOUR color! To try it is to love it. EVERY single shade will either make your eye color pop OR act as an unexpectedly gorgeous standout shadow. So what’s YOUR emphasis? Drop a comment below! ⬇️

Grab our limited-edition City Chic Shadow Palette at Merle Norman Richmond and break out the new limited-edition shades. These wearable wonders give any eye a new kind of wow: enhance your dominant color or play it up with an unexpected contrast pop. Use the handy guide to try City Chic Shadow Palette in new ways! And don’t forget to click the save button!

#MerleNorman

Get ready for a romantic date night, girl's night out, or brunch festivities with our City Chic Color Collection! Our li...
10/05/2021

Get ready for a romantic date night, girl's night out, or brunch festivities with our City Chic Color Collection! Our limited-edition City Chic Shadow Palette features 6 matte & 4 metallic on-trend colors for an endless combination of memorable makeup. Pick a Plush Lipstick in Sparkling, City Spark or Arresting and our Lasting Cheekcolor in Brighten to complete your look. This collection won’t last forever—grab it today at Merle Norman Richmond!
#MerleNorman

Get ready for a romantic date night, girl's night out, or brunch festivities with our City Chic Color Collection! Our limited-edition City Chic Shadow Palette features 6 matte & 4 metallic on-trend colors for an endless combination of memorable makeup. Pick a Plush Lipstick in Sparkling, City Spark or Arresting and our Lasting Cheekcolor in Brighten to complete your look. This collection won’t last forever—grab it today at Merle Norman Richmond!
#MerleNorman

Looking for an unexpected pop of color? Meet our City Chic Color Collection. Our Beauty Consultants can help you try the...
10/04/2021

Looking for an unexpected pop of color? Meet our City Chic Color Collection. Our Beauty Consultants can help you try these on-trend colors at Merle Norman Richmond! Ask about the Halo technique used in our Fall Downtown Color look!

Achieve this looks with:
Aqua Balance Makeup (Model is wearing L16 & L18)
Powder Brow Pencil in Taupe
City Chic Shadow Palette (limited edition)
Fat Lash Mascara
Cheek Crayon in Bronzed
Lasting Cheekcolor in Brighten (limited edition)
Plush Lipstick in City Spark (limited edition)
#MerleNorman

Looking for an unexpected pop of color? Meet our City Chic Color Collection. Our Beauty Consultants can help you try these on-trend colors at Merle Norman Richmond! Ask about the Halo technique used in our Fall Downtown Color look!

Achieve this looks with:
Aqua Balance Makeup (Model is wearing L16 & L18)
Powder Brow Pencil in Taupe
City Chic Shadow Palette (limited edition)
Fat Lash Mascara
Cheek Crayon in Bronzed
Lasting Cheekcolor in Brighten (limited edition)
Plush Lipstick in City Spark (limited edition)
#MerleNorman

Looking for an unexpected pop of color? Meet our City Chic Color Collection. Our Beauty Consultants can help you try the...
10/04/2021

Looking for an unexpected pop of color? Meet our City Chic Color Collection. Our Beauty Consultants can help you try these on-trend colors at Merle Norman Richmond! Ask about the Halo technique used in our Fall Downtown Color look!
Achieve this looks with:
Aqua Balance Makeup (Model is wearing L16 & L18)
Powder Brow Pencil in Taupe
City Chic Shadow Palette (limited edition)
Fat Lash Mascara
Cheek Crayon in Bronzed
Lasting Cheekcolor in Brighten (limited edition)
Plush Lipstick in City Spark (limited edition)

#MerleNorman

Looking for an unexpected pop of color? Meet our City Chic Color Collection. Our Beauty Consultants can help you try these on-trend colors at Merle Norman Richmond! Ask about the Halo technique used in our Fall Downtown Color look!
Achieve this looks with:
Aqua Balance Makeup (Model is wearing L16 & L18)
Powder Brow Pencil in Taupe
City Chic Shadow Palette (limited edition)
Fat Lash Mascara
Cheek Crayon in Bronzed
Lasting Cheekcolor in Brighten (limited edition)
Plush Lipstick in City Spark (limited edition)

#MerleNorman

10/01/2021

Trend alert: minimal makeup! Our Midtown Minimal look features spot-concealed skin & a bold lip. It’s minimal effort, but still polished, and lets you shine through. Check out the video for a quick step-by-step featuring Dual Action Concealer, Cheek Crayon Pink Lotus, and Ultra Glow Powder Highlighter—all available today at Merle Norman Richmond.

#MerleNorman

You know how much we love a good before & after 😍 If you’re looking for a great neutral makeup look, with a subtle pop o...
09/30/2021

You know how much we love a good before & after 😍 If you’re looking for a great neutral makeup look, with a subtle pop of color and great skin coverage, try this makeup look by @hantray! Call us at (804)282-5437 to get started with your Free Express Makeover! Use these key products to get this look:
Dual Action Concealer
Timeless Illuminating Makeup Broad Spectrum SPF 30
Soft-Focus Finishing Powder
Lasting Cheekcolor in Sugar Melon
Knockout Nudes
Soft Touch Eye Pencil in Java
Wicked Lash Mascara
Lip Pencil Plus in Peach Brandy
Brow Sculpting Pencil in Taupe
#MerleNorman

You know how much we love a good before & after 😍 If you’re looking for a great neutral makeup look, with a subtle pop of color and great skin coverage, try this makeup look by @hantray! Call us at (804)282-5437 to get started with your Free Express Makeover! Use these key products to get this look:
Dual Action Concealer
Timeless Illuminating Makeup Broad Spectrum SPF 30
Soft-Focus Finishing Powder
Lasting Cheekcolor in Sugar Melon
Knockout Nudes
Soft Touch Eye Pencil in Java
Wicked Lash Mascara
Lip Pencil Plus in Peach Brandy
Brow Sculpting Pencil in Taupe
#MerleNorman

09/29/2021

Whether your style is more Uptown or Downtown, you need these City Chic colors in your life🍂Stop by Merle Norman Richmond to get your hands on our entire Fall Color Collection before these limited-edition products are gone.
The collection consists of City Chic Shadow Palette, Lasting Cheekcolor in Brighten and Plush Lipstick in Sparkling, Arresting and City Spark.
#MerleNorman

When the weather changes, so can your skin. And so should your foundation! It needs to keep up. Make sure your foundatio...
09/27/2021

When the weather changes, so can your skin. And so should your foundation! It needs to keep up. Make sure your foundation is working for your skin type and not against it. Schedule a Foundation Check with a Beauty Consultant at (804)282-5437 for an expert opinion!
#MerleNorman

When the weather changes, so can your skin. And so should your foundation! It needs to keep up. Make sure your foundation is working for your skin type and not against it. Schedule a Foundation Check with a Beauty Consultant at (804)282-5437 for an expert opinion!
#MerleNorman

Are you a “Downtown” kind of gal? We’ve got just the look for you! Make your eyes POP with a contrasting shade, such as ...
09/24/2021

Are you a “Downtown” kind of gal? We’ve got just the look for you! Make your eyes POP with a contrasting shade, such as Sage from our limited-edition City Chic Shadow Palette! Finish this bold look with our limited-edition Plush Lipstick in Arresting. Other products on Rachel are:
⭐Aqua Balance Makeup in L16 & L18
⭐Powder Brow Pencil in Taupe
⭐City Chic Shadow Palette (limited edition)
⭐Fat Lash Mascara
⭐Cheek Crayon in Bronzed
⭐Lasting Cheekcolor in Brighten (limited edition)
⭐Plush Lipstick in Arresting (limited edition)
Stop by Merle Norman Richmond for your own personalized tutorial.
#MerleNorman

Are you a “Downtown” kind of gal? We’ve got just the look for you! Make your eyes POP with a contrasting shade, such as Sage from our limited-edition City Chic Shadow Palette! Finish this bold look with our limited-edition Plush Lipstick in Arresting. Other products on Rachel are:
⭐Aqua Balance Makeup in L16 & L18
⭐Powder Brow Pencil in Taupe
⭐City Chic Shadow Palette (limited edition)
⭐Fat Lash Mascara
⭐Cheek Crayon in Bronzed
⭐Lasting Cheekcolor in Brighten (limited edition)
⭐Plush Lipstick in Arresting (limited edition)
Stop by Merle Norman Richmond for your own personalized tutorial.
#MerleNorman

Looking to brighten your complexion, improve skin clarity and diminish spots & discoloration? Try these glow-getters!💫Ge...
09/23/2021

Looking to brighten your complexion, improve skin clarity and diminish spots & discoloration? Try these glow-getters!
💫Gentle Polish - This creamy facial scrub sloughs away the cells that can cause a dull, uneven complexion.
💫 Brilliant-C Brightening Serum - This highly concentrated anti-aging serum is boosted with Vitamin C and promotes a brighter, younger-looking complexion.
💫 Brilliant-C Moisturizer - This anti-aging moisturizer features a blend of Vitamin C and other brightening agents that help diminish the appearance of spots and discoloration, to restore a luminous, youthful glow.
💫 Ultra Glow Powder Highlighter - Light as air and silky-smooth, this mineral-based powder highlighter imparts next-level luminosity.
Give us a call at (804)282-5437 to learn more.
#MerleNorman

Looking to brighten your complexion, improve skin clarity and diminish spots & discoloration? Try these glow-getters!
💫Gentle Polish - This creamy facial scrub sloughs away the cells that can cause a dull, uneven complexion.
💫 Brilliant-C Brightening Serum - This highly concentrated anti-aging serum is boosted with Vitamin C and promotes a brighter, younger-looking complexion.
💫 Brilliant-C Moisturizer - This anti-aging moisturizer features a blend of Vitamin C and other brightening agents that help diminish the appearance of spots and discoloration, to restore a luminous, youthful glow.
💫 Ultra Glow Powder Highlighter - Light as air and silky-smooth, this mineral-based powder highlighter imparts next-level luminosity.
Give us a call at (804)282-5437 to learn more.
#MerleNorman

Your new favorite Clean daily moisturizer has arrived at Merle Norman Richmond! Filled with 97% natural & plant-based in...
09/22/2021

Your new favorite Clean daily moisturizer has arrived at Merle Norman Richmond! Filled with 97% natural & plant-based ingredients new Aqua Bliss delivers superior barrier protection to help prevent moisture loss and time-released moisture to leave your skin feeling soothed and petal-soft. Curious as to what our Clean ingredients do? ⬇️

➡️ Jojoba, Soy, Olive Oil and Vitamin E provide superior barrier protection and help prevent moisture loss

➡️ Lavender Flower Powder and Ginkgo Biloba Derivative are antioxidant rich ingredients that help calm and soothe your skin. They also naturally provide a soft scent and aqua tint, hence our Aqua Bliss!

Stop by or give us a call at (804)282-5437 to learn more and experience a quench revolution!
#MerleNorman

Your new favorite Clean daily moisturizer has arrived at Merle Norman Richmond! Filled with 97% natural & plant-based ingredients new Aqua Bliss delivers superior barrier protection to help prevent moisture loss and time-released moisture to leave your skin feeling soothed and petal-soft. Curious as to what our Clean ingredients do? ⬇️

➡️ Jojoba, Soy, Olive Oil and Vitamin E provide superior barrier protection and help prevent moisture loss

➡️ Lavender Flower Powder and Ginkgo Biloba Derivative are antioxidant rich ingredients that help calm and soothe your skin. They also naturally provide a soft scent and aqua tint, hence our Aqua Bliss!

Stop by or give us a call at (804)282-5437 to learn more and experience a quench revolution!
#MerleNorman

Your skin has a natural barrier that protects it from the elements and seals in moisture. It’s your skin’s first defense...
09/21/2021

Your skin has a natural barrier that protects it from the elements and seals in moisture. It’s your skin’s first defense and it is so important to keep that barrier healthy! Aqua Bliss—our NEW Clean product—is the hydrating miracle worker that puts skin barrier protection first with time-released hydration and moisture loss prevention. Come get yours at Merle Norman Richmond.
#MerleNorman

Your skin has a natural barrier that protects it from the elements and seals in moisture. It’s your skin’s first defense and it is so important to keep that barrier healthy! Aqua Bliss—our NEW Clean product—is the hydrating miracle worker that puts skin barrier protection first with time-released hydration and moisture loss prevention. Come get yours at Merle Norman Richmond.
#MerleNorman

Have you met Aqua Bliss? Our very first Clean product is a 97% natural + plant-based daily face moisturizer. It protects...
09/20/2021

Have you met Aqua Bliss? Our very first Clean product is a 97% natural + plant-based daily face moisturizer. It protects your natural skin barrier, prevents moisture loss, and provides time-released hydration—all while feeling virtually weightless! Calming, soothing, smoothing, and antioxidant rich—this is your new secret weapon to putting your best face forward. Come down to Merle Norman Richmond to get your hands on yours.
#MerleNorman

Have you met Aqua Bliss? Our very first Clean product is a 97% natural + plant-based daily face moisturizer. It protects your natural skin barrier, prevents moisture loss, and provides time-released hydration—all while feeling virtually weightless! Calming, soothing, smoothing, and antioxidant rich—this is your new secret weapon to putting your best face forward. Come down to Merle Norman Richmond to get your hands on yours.
#MerleNorman

It’s #SkincareAwarenessMonth, and your skin deserves some love. Visit Merle Norman Richmond to stock up on the skin care...
09/17/2021

It’s #SkincareAwarenessMonth, and your skin deserves some love. Visit Merle Norman Richmond to stock up on the skin care essentials you’ll need for radiant skin this Fall, like our bestsellers: Skintelligent Cleanser, Skintelligent Toner, Skintelligent Eye Moisturizer, Skintelligent Moisturizer, Brilliant-C Brightening Serum, Brilliant-C Moisturizer, Energizing Concentrate and Exfoliating Charcoal Scrub!
#MerleNorman

It’s #SkincareAwarenessMonth, and your skin deserves some love. Visit Merle Norman Richmond to stock up on the skin care essentials you’ll need for radiant skin this Fall, like our bestsellers: Skintelligent Cleanser, Skintelligent Toner, Skintelligent Eye Moisturizer, Skintelligent Moisturizer, Brilliant-C Brightening Serum, Brilliant-C Moisturizer, Energizing Concentrate and Exfoliating Charcoal Scrub!
#MerleNorman

Address

Richmond, VA
23294

Opening Hours

Tuesday 10am - 4pm
Wednesday 10am - 4pm
Thursday 10am - 4pm
Friday 10am - 4pm
Saturday 10am - 4pm

Telephone

(804) 282-5437

Products

Cosmetics; Skin Care; Wigs; Toppers; Hairpieces

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