10/16/2026
Sometimes, those details say something bigger.
Our new logo and colors reflect where we come from, who we are, and where we’re headed.
The closed O marks our evolution from connecting systems to enabling intelligent, purpose-driven supply chains.
The redesigned I, inspired by our Mahindra heritage, represents five principles: Ingenuity, Integration, Insight, Innovation, and Impact.
And our new colors? Bristlecone Navy conveys depth, trust, and intelligence. Mahindra Red expresses energy, ambition, and momentum.
Each detail tells part of our story. Together, they tell the story of Bristlecone.
Built to Endure. Intelligent by Design.