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WE EMBRACE YOUR PASSION FOR BEAUTIFUL HAIR. We pride ourselves on being the most fast-moving and innovative colour specialist in the industry.

Goldwell specialises in easy-to-use, technically brilliant product solutions that produce perfect colour results every time. More and more top hairdressers and salons are signing up to be part of the Goldwell revolution and to be inspired by a different attitude to colour and technical education.

10/11/2026

A huge congratulations to Hairdresser-Trichologist / Riverland LIVED IN COLOUR + HEALTHY HAIR EXPERTS | RIVERLAND HAIRDRESSER on being named 2026 Digital Hair Awards - DHA Best Blonde Specialist Winner🏆✨
What an incredible transformation, we are so proud and thrilled for you!

Swipe to see the artistry behind the winning entry.

09/11/2026

Auburn Copper was created by Sam Lee using Elumen. This hair colour delivers rich seasonal warmth with luminous dimension and shine.

Formula:
Root – Topchic 12BS
Highlights – LightDimensions Oxycur Platin
Global Application – Elumen – PB@6

A shade made for crisp days and golden light. ✨

04/11/2026

Give the gift of colour that shines! Treat your clients to the Goldwell Dualsenses Color Extra Rich Holiday Set for rich-looking colour and luminous shine throughout the festive season. 🎁✨

Dualsenses Holiday Sets:
⭐️ Rich Repair
⭐️ Bond Pro
⭐️ Just Smooth
⭐️ Blondes& Highlights
⭐️ Color
⭐️ Color Extra Rich

Find your favourite holiday set at your nearest Goldwell salon using the Salon Finder on our website. ✨

02/11/2026

Proof that good things take time. ⏳🤍 MELISSA KEYS / HAIR EDUCATOR uses Goldwell to craft this dreamy blonde, and we’d say every step was worth it! ✨

Formula:
“SilkLift 20vol roots
Clay Lightener 10vol ends

Root gloss – 8n 9na pink pure pigment drops
Ends 10g 10gp clear”

02/11/2026

Clients with sensitive scalps? We’ve got you. ✨

Elumen offers a new level of comfort in permanent colour services.

The Elumen difference:
No oxidative dyes
No ammonia
No PPD
No PTD
No peroxide
100% vegan formula
No compromise on vibrant, long-lasting colour.

Save this for your next consultation.

27/10/2026

Platinum blonde, perfected. ✨ Get the look with ’s formula!

Formula Share
"Foils: SilkLift Strong + Clay | 3% + 6%
Tip-outs: SilkLift Strong + 9%

Toner:
Root: Colorance 8N + 2%
Ends: Gloss Tones 10GPK + 10B + Clear + 2%

Face frame = no toner 🤍"

25/10/2026

Every icon comes with a few myths.

Is Elumen only for creative colour?
Acidic vs. alkaline colour: What really sets them apart?
How permanent is Elumen colour?
Can you intermix Elumen shades?

separates fact from fiction and reveals what Elumen can really do.

Share this with a fellow stylist who needs to hear this.

22/10/2026

Good hair days are the gift that keeps on giving. ✨ Make your client’s holiday extra special with Goldwell Dualsenses Holiday Kits, featuring professional haircare favorites for every hair type and need.

⭐️ Rich Repair
⭐️ Bond Pro
⭐️ Just Smooth
⭐️ Blondes & Highlights
⭐️ Color
⭐️ Color Extra Rich

Find them at your nearest Goldwell salon.

21/10/2026

BREAKING HUES: Honey Gold Blonde 🍯✨

Rich golden tones meet luminous blonde for a shade that feels radiant, warm, and effortlessly sun-kissed. Honey-infused hues melt seamlessly from root to tip, creating a soft transition from deeper golden tones to brighter blonde lengths.
The result? Multidimensional warmth, natural-looking movement, and a glowing finish that catches the light just like honey.

Ready to recreate Honey Gold Blonde on your clients? Head to the 🔗 in bio for more information.

Address

Reid House, Level 1, 75 King Street
Sydney, NSW
2000

Website

http://www.goldwell.com.au/

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