26/10/2026
Massage therapy deserves greater recognition.
This week, 25β31 October, our colleagues across the Pacific are celebrating Massage Therapy Awareness Week, recognising the contribution massage therapists make to health, wellbeing and patient care.
While Massage Therapy Awareness Week isn't officially recognised in Australia, its message is just as relevant here.
The American Massage Therapy Association - AMTA is celebrating 30 years of National Massage Therapy Awareness Week, raising public awareness of the health benefits of massage therapy.
The Canadian Massage Therapist Association (CMTA) is championing this year's theme, βBetter Care, Together.β, highlighting patient-centred care, professional collaboration and shared clinical knowledge.
Two approaches. One shared purpose: advancing the profession and improving patient outcomes.
Massage therapy extends well beyond relaxation. Qualified remedial massage therapists contribute across musculoskeletal and sports medicine, oncology and lymphoedema care, neurological and chronic pain management, scar rehabilitation and mental wellbeing.
These contributions are strengthened through evidence-informed practice, continuing education and multidisciplinary collaboration.
A special shoutout to our friends at AMTA and CMTA for championing the profession.
Here in Australia, we have an opportunity to build on that momentum and advocate for greater recognition of remedial massage within healthcare.
Different countries. Shared commitment. Better care.